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    題名: Antecedents and distinctions between online trust and distrust: predicting high- and low-risk internet behaviors
    作者: Chang, Yong-Sheng;Fang, Shyh-Rong
    貢獻者: 淡江大學企業管理學系
    關鍵詞: trust;distrust;prospect theory;low- and high-risk Internet behaviors
    日期: 2013
    上傳時間: 2014-03-10 09:51:24 (UTC+8)
    出版者: Long Beach, California:College of Business Administration
    摘要: While previous studies have investigated the determinants and consequences of online trust, online distrust has seldom been studied. Assuming that the positive antecedents of online trust are necessarily negative antecedents of online distrust or that positive consequences of online trust are necessarily negatively affected by online distrust is inappropriate. This study examines the different antecedents of online trust and distrust in relation to consumer and website characteristics. Moreover, this study further examines whether online trust and distrust asymmetrically affect behaviors with different risk levels. A model is developed and tested using a survey of 1,153 online consumers. LISREL was employed to test the proposed model. Overall, different consumer and website characteristics influence online trust and distrust, and online trust engenders different behavioral outcomes to online distrust. The authors also discuss the theoretical and managerial implications of the study findings.
    關聯: Journal of electronic commerce research 14(2), pp. 149-166
    顯示於類別:[企業管理學系暨研究所] 期刊論文

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