English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 49378/84106 (59%)
造訪人次 : 7369248      線上人數 : 49
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/96555

    題名: Antecedents and distinctions between online trust and distrust: predicting high- and low-risk internet behaviors
    作者: Chang, Yong-Sheng;Fang, Shyh-Rong
    貢獻者: 淡江大學企業管理學系
    關鍵詞: trust;distrust;prospect theory;low- and high-risk Internet behaviors
    日期: 2013
    上傳時間: 2014-03-10 09:51:24 (UTC+8)
    出版者: Long Beach, California:College of Business Administration
    摘要: While previous studies have investigated the determinants and consequences of online trust, online distrust has seldom been studied. Assuming that the positive antecedents of online trust are necessarily negative antecedents of online distrust or that positive consequences of online trust are necessarily negatively affected by online distrust is inappropriate. This study examines the different antecedents of online trust and distrust in relation to consumer and website characteristics. Moreover, this study further examines whether online trust and distrust asymmetrically affect behaviors with different risk levels. A model is developed and tested using a survey of 1,153 online consumers. LISREL was employed to test the proposed model. Overall, different consumer and website characteristics influence online trust and distrust, and online trust engenders different behavioral outcomes to online distrust. The authors also discuss the theoretical and managerial implications of the study findings.
    關聯: Journal of electronic commerce research 14(2), pp. 149-166
    顯示於類別:[企業管理學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋