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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/96192


    Title: 公共運輸策略之優缺點分析
    Authors: 邱顯明;林佑承;郭涵瑄;白峻安
    Contributors: 淡江大學運輸管理學系
    Keywords: 公共運輸策略;綠色交通;SWOT分析
    Date: 2013-08-19
    Issue Date: 2014-03-06 11:36:14 (UTC+8)
    Publisher: 四川成都:科協四川省科學技術協會
    Abstract: 在建構完備的公共運輸系統及提供優質公共運輸服務的同時,如何提升大眾對公共運輸的使用需求,遂成為重要之研究課題。針對運輸旅次規劃的流程,如何吸引私人運具使用者移轉至公共運輸系統,及鼓勵現有公共運輸系統之使用者,端視營運規劃者研提的旅運規劃策略是否得當。故本研究針對臺北都會區交通問題待解決之四大子目標,提出各種不同方向與層面之策略,並使用SWOT分析各策略之優缺點,經由與運輸相關領域之產官學者訪談,將各策略之SWOT分析完善,期能選出適合不同地區有效提升公共運輸(綠色交通)使用率之策略。
    With the well structure of the public transportation system of the metropolitan area, the development of suitable strategies to promote the patronage of the system is crucial for the success of the system. The purpose of this study is to conduct a series of SWOT analysis to identify suitable promotion strategies for the Taipei Metropolitan area. Based on the analysis of the potential strategies, several strategies were identified to promote the patronage of the public transportation.
    Relation: 第21屆海峽兩岸都市交通學術研討會論文集,10頁
    Appears in Collections:[運輸管理學系暨研究所] 會議論文

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