English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 63190/95884 (66%)
造访人次 : 4596539      在线人数 : 330
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/96169


    题名: Can We Help Product-dominant Firms Innovate and Generate Value More Effective? A Customer Value Creation Perspective
    作者: Kuo, David Chien-Liang;Chen, Yi-Wen;Lin, Chien-Chiang;Wu, Yen-Kuan
    贡献者: 淡江大學資訊傳播學系
    关键词: Customer value creation;innovation strategy;product-domainated firm
    日期: 2013-01-01
    上传时间: 2014-03-05 14:03:57 (UTC+8)
    出版者: Faisalabad: A N S I Network
    摘要: To co-evolve with changes in the complex and competitive environment, firms are forced to redesign their business models and to adopt new innovation approaches. While most leading product-dominant enterprises have paid significant attention on creating value from both the economic and technological viewpoints, the semantic perspective is still less emphasized which then leads to challenges in retaining customer values. To explore the empirical challenges and conceptual dilemmas, this study identifies key sources of customer value creation and clarifies the corresponding innovation strategies for product-dominant firms. A survey was conducted to compare commonalities and unique characteristics, as well as perceived customer value generation patterns based on four products in Asian contexts. This study yields several findings. First, a revised framework of value dimensions for customers composed of eight factors and 51 elements is proposed. Second, composition of the perceived customer values of the selected four products are analyzed and compared. Finally, practical guidelines for product-based firms to articulate efficient innovation strategies through customer value creation are discussed.
    關聯: Journal of Applied Sciences 13(13), pp.2512-2518
    DOI: 10.3923/jas.2013.2512.2518
    显示于类别:[資訊傳播學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    Can We Help Product-dominant Firms Innovate and Generate Value More EffectiveA Customer Value Creation Perspective.pdf469KbAdobe PDF2检视/开启
    index.html0KbHTML162检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈