English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8677608      Online Users : 102
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/96169

    Title: Can We Help Product-dominant Firms Innovate and Generate Value More Effective? A Customer Value Creation Perspective
    Authors: Kuo, David Chien-Liang;Chen, Yi-Wen;Lin, Chien-Chiang;Wu, Yen-Kuan
    Contributors: 淡江大學資訊傳播學系
    Keywords: Customer value creation;innovation strategy;product-domainated firm
    Date: 2013-01-01
    Issue Date: 2014-03-05 14:03:57 (UTC+8)
    Publisher: Faisalabad: A N S I Network
    Abstract: To co-evolve with changes in the complex and competitive environment, firms are forced to redesign their business models and to adopt new innovation approaches. While most leading product-dominant enterprises have paid significant attention on creating value from both the economic and technological viewpoints, the semantic perspective is still less emphasized which then leads to challenges in retaining customer values. To explore the empirical challenges and conceptual dilemmas, this study identifies key sources of customer value creation and clarifies the corresponding innovation strategies for product-dominant firms. A survey was conducted to compare commonalities and unique characteristics, as well as perceived customer value generation patterns based on four products in Asian contexts. This study yields several findings. First, a revised framework of value dimensions for customers composed of eight factors and 51 elements is proposed. Second, composition of the perceived customer values of the selected four products are analyzed and compared. Finally, practical guidelines for product-based firms to articulate efficient innovation strategies through customer value creation are discussed.
    Relation: Journal of Applied Sciences 13(13), pp.2512-2518
    DOI: 10.3923/jas.2013.2512.2518
    Appears in Collections:[資訊傳播學系暨研究所] 期刊論文

    Files in This Item:

    File Description SizeFormat
    1812-5662_13(13)p2512-2518.pdf469KbAdobe PDF192View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback