International Subcontracting, Overseas Brand Creation and Subsidies

淡江大學機構典藏 > 商管學院 > 產業經濟學系暨研究所 > 會議論文 > Item 987654321/95513

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题名:	International Subcontracting, Overseas Brand Creation and Subsidies
作者:	Liang, Wen-Jung;Mai, Chao-Cheng
贡献者:	淡江大學產業經濟學系
关键词:	國際外包;海外品牌;補貼;品牌創立;原廠委託製造;International Subcontracting;Overseas Brand;Subsidy;Brand Creation;Oem
日期:	1999-12
上传时间:	2014-02-12 12:31:49 (UTC+8)
摘要:	We examine the general-equilibrium effects of overseas brand creation and subsidies in a monopolistically competitive sector that produces differentiated products with subcontracting production. We find that the marketing effect on overseas demand, the subcontracted quantity effect and the business-stealing effect are crucial factors, which enable us to obtain the following conclusions. First, building up new brand abroad raises the price ratio, the subcontracted quantity and the number of varieties, while lowers the firm's output of final use in the host country under the condition that the marketing effect on overseas demand is sufficiently strong. Second, given the condition that the marketing effect on overseas demand is sufficiently strong, the government ought to provide subsidies to overseas brand creation if the subcontracted quantity effect or the business-stealing effect is sufficiently strong.
關聯:	跨世紀經濟學國際學術論文研討會論文集，頁352-377
显示于类别:	[產業經濟學系暨研究所] 會議論文

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