English  |  正體中文  |  简体中文  |  Items with full text/Total items : 55241/89544 (62%)
Visitors : 10728023      Online Users : 18
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/95407

    Title: 銀行業的關係行銷對顧客回流之影響
    Authors: 曾義明
    Contributors: 淡江大學國際企業研究所
    Keywords: 關係行銷;銀行業;顧客忠誠度;顧客回應;服務創新;Relationship Marketing;Banking Industry;Customer Loyalty;Customer Response;Service Innovation
    Date: 2002-11
    Issue Date: 2014-02-12
    Abstract: 為瞭解關係行銷如何幫助服務業提高顧客對其新服務在推出時的反應,本研究以銀行業為例,針對銀行業關係行銷活動各構面加以分析,並以顧客對新業務的回應程度為應變數,進行多元迴歸分析,結果發現,銀行與願客保持長期的聯絡關係與建立願客資訊系統將對顧客回應有顯著的幫助,本研究最後提出對於關係行銷理論與實務的貢獻與未來研究方向。
    Relation: 第三屆產業資訊管理學術暨新興科技實務研討會論文集(下集),頁700-709
    Appears in Collections:[Graduate Institute & Department of International Business] Proceeding

    Files in This Item:

    File SizeFormat
    銀行業的關係行銷對顧客回流之影響_中文摘要.docx14KbMicrosoft Word105View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback