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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/95394


    Title: 台灣中小型電子業客戶關係管理系統導入之研究:以個案公司為例
    Other Titles: The Research of Implementation Customer Relationship Management System in Taiwan Small and Medium Electronic Industry:A Case Study
    Authors: 廖述賢;劉基全;王淑貞
    Contributors: 淡江大學管理科學研究所
    Keywords: 客戶關係管理;電子企業;電子商務;Customer relationship management;E-business;E-commerce
    Date: 2005-03
    Issue Date: 2014-02-12 02:26:11 (UTC+8)
    Abstract: 隨電子商務及IT技術進步,便利性、無國界性及無時間限制性,使得企業與客戶 之間的聯繫,透過網際網路結合資料庫及服務項目,立即的提供客戶自助及自動 的服務,影響企業對客戶關係管理的模式的改變。尤其處於微利的時代,對客戶 關係管理的模式及解決方案的需求,即成為產業的競爭優勢的因素。台灣多屬中 小型企業,在導入系統時,成本方面已先成為限制之一;另資訊公司售與企業的 系統多為全面解決方案,並未針對企業的需求設計,影響系統導入成效,為限制 二。故本文以中小型電子業為探討對象,探討電子業的客戶關係管理模式,以專 家訪談的方式,從個案公司的作業流程中,分別以客戶關係管理的內容(What)、 如何作客戶關係管理(How)、誰來做客戶關係管理(Who)等不同項目,採用關聯性 資料庫在Visual、 Studio.NET作業環境下,以SQL語法結合ASP技術,建置以網 路為基礎的客戶關係管理系統雛型,利用展示系統雛型及訪談,瞭解個案公司對 本研究所提供的解決方案看法,作學術及實務的探討,以供後續相關研究之參考 。
    The customer-relationship-management has been innovated with improving IT technology, e-commerce, expediency, non-boundary, and non-time restriction via the contents of Internet, hi the new profitless era, the criterion of customer-relationship-management becomes a competitive advantage of an enterprise. Even though custom relationship is the key of being success, Taiwan small and medium enterprise has been first constrained by the massive capital expenditure. Second, many companies didn't pin out their requests and lead to the consequences of failure for adopting the system. Therefore, this article will mainly focus on small and medium electronic industry's models of customer-relationship-management. Indeed, it will be written in the way of discussion with expert in the topics of (What)、(How)、and (Who) of customer-relationship-management under the environmrnt of Visual Studio.Net.Also, with the integration of SQL and ASP technology, this article will provide perspective of resolutions and case studies after implementation for research purposes.
    Relation: 銘傳大學2005年國際學術研討會論文集:管理組=Proceedings of Ming Chuan University's International Academic Conference,32頁
    Appears in Collections:[Department of Management Sciences] Proceeding

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    台灣中小型電子業客戶關係管理系統導入之研究:以個案公司為例_英文摘要.docx摘要20KbMicrosoft Word52View/Open
    台灣中小型電子業客戶關係管理系統導入之研究:以個案公司為例_中文摘要.docx摘要18KbMicrosoft Word84View/Open

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