English  |  正體中文  |  简体中文  |  Items with full text/Total items : 49378/84106 (59%)
Visitors : 7366857      Online Users : 33
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/95390


    Title: 數位媒體應用於人才招募之研究
    Other Titles: A Study of Using Digital Media in the Recruitment
    Authors: 廖述賢;劉基全;黎健文
    Contributors: 淡江大學管理科學研究所
    Keywords: 人才招募;數位媒體;關聯式資料庫;組合行銷;國軍;關聯法則;個案研究;Recruitment;Digital Media;Relational Database;Integrated Marketing;National Armed Force;Association Rule;Case Study
    Date: 2004-04
    Issue Date: 2014-02-12 02:25:30 (UTC+8)
    Abstract: 本研究旨在探討運用「關聯性資料庫」(Relational database)技術發掘招募行銷的特徵,並歸納出關聯性法則(Association rules),使招募行銷廣告能做最有效的運用;另關聯性資料庫與人才招募決策結合的探討,國內研究文獻著墨較少,故本研究以大學儲備軍官訓練團(ROTC)潛在目標客戶資料進行關聯性法則分析並建立雛型系統,經使用結構化查詢語言(SQL)查詢後,可產生媒體組合行銷優先次序及客戶媒體使用習慣等相關分析指標,供制定招募時組合行銷規劃、媒體運用及招募(Recruitment)流程改善等決策參考。本研究以資料庫行銷之資料蒐集、整理、分析、應用與回饋等步驟與架構,運用數位媒體( Digital media)組合行銷(Integrated marketing)實施招募,除操作架構與理論的探討外,並分析相關潛在客戶之行為,將理論與實務相互驗證,最後評估目標群的回應,並回饋於資料庫,將經驗與知識存入知識庫中,達到知識分享的目的,提供未來國軍人才招募時之有效參考。
    Relation: 第二屆全國當代行銷學術研討會論文集=Proceedings of The 2nd International Contemporary Marketing Academic Conference,16頁
    Appears in Collections:[管理科學學系暨研究所] 會議論文

    Files in This Item:

    File SizeFormat
    數位媒體應用於人才招募之研究_中文摘要.docx18KbMicrosoft Word97View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback