本研究旨在探討運用資料挖掘(Data mining)技術發掘潛在顧客特徵，並歸納出 關聯法則(Association rules)，關聯性資料庫與人才招募決策結合的探討，國 內研究文獻著墨較少，故本研究以大學儲備軍官訓練團(ROTC)潛在目標客戶資料 進行資料挖掘並建立雛型系統，經使用結構化查詢語言(SQL)查詢後，可鎖定目 標對象行銷，透過顧客關係管理(Customer relationship management)爭取客戶 青睞與一對一個人化服務，提供未來招募(Recruitment)實施網路行銷 (E-marketing)決策之參考。 This study introduces using the method of data mining to find potential customers and association rules. The objective of this paper is describing as the following: (1) Using data mining method to find ROTC potential customers and implementing system prototype, by using SQL we can find the customers data from the database. (2) Using CRM we investigate the target customers who should marketing, and using e-marketing.
