English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 49378/84106 (59%)
造訪人次 : 7369442      線上人數 : 51
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/95287

    題名: An Empirical Study on the Strategies of Taiwan Companies Investing in Malaysia
    作者: 王居卿;楊啟賢;齊學平
    貢獻者: 淡江大學企業管理學系
    關鍵詞: 投資策略;國際化;馬來西亞;台商;投資績效;Investment Strategy;Internationalization;Malaysia;Taiwanese Firm;Investment Performance
    日期: 2000-01
    上傳時間: 2014-02-12 01:08:02 (UTC+8)
    摘要: Based on the variables within the model"environment-motivation-strategy-performance", this research conducts an empirical study from the perspective of comparison management of the 112 Taiwan companies investing in the Malaysia. Some important findings include: (1) most of the Taiwan companies in Malaysia are small business (capital is below NT100 million & number of employee is below 200) , (2) the two strategies adopted most in the manufacturing industry are the development of new markets and market penetration; and the two major strategies adopted in the service sector are the development of new markets and diversification, (3) the industrial environment in the Malaysia is the primary incentive of Taiwan companies, (4) the perceptual and the expected performances are about the same, and no significant difference existed in the perceptual performance between the manufacturing and service industries, (5) the perceptual performance is higher for the companies taking the strategy of new market development, and (6) in the macro environment, the social and stable political environments are more attractive to Taiwan companies, but the technological, cultural and economical environments are relatively weak; in the industrial environment, the low cost of labor, land and raw materials are advantageous, but the capital, quality of labor and information are disadvantages of Malaysia.
    關聯: 台商菅芒─新、馬、印、菲的經驗研討會論文集=Proceedings of the Taiwanese Enterprises in Southeast Asia,頁123-138
    顯示於類別:[企業管理學系暨研究所] 會議論文


    檔案 大小格式瀏覽次數
    An Empirical Study on the Strategies of Taiwan Companies Investing in Malaysia_西文摘要.docx13KbMicrosoft Word85檢視/開啟



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋