在競爭激烈的環境中，「創新」被認為是現今企業必備的競爭優勢。以往人們總認為「創新」多是靈光乍現、不可預期的，但是俄國的工程師兼科學家Genrich Altshuller卻不這麼認為，在其研究過程中，找出一套能有系統地解決問題的方法-TRIZ，意思就是「創意問題的解決」。由於這套方法之前多應用在技術工程領域，近年有運用到其他非技術領域的趨勢，因此本研究，試著發展出適用於服務業的「矛盾矩陣」，以期能幫助服務業者試著用創新的方式解決問題。 In competitive environment, "innovation" is now considered a requirement in business world. People usually believe that innovation is arbitrary and unexpected; however, this is not the case for Genrich Altshuller, a Russian engineer and a scientist. In Altshuller's research, he discovered a methodology that solves innovation problems systematically that is known as TRIZ. Because TRIZ was commonly used in technological and engineering field, it is used by experts of other fields in the recent years. Thus, this research try to develop a contradiction matrix that can be applied in the service industry and help the service providers solve their problems using the innovative method.
