English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51296/86402 (59%)
Visitors : 8162402      Online Users : 83
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/95235


    Title: 主要來台人數與總體經濟變數關係之研究
    Other Titles: The Study on the Relationship between the Macroeconomic Variables and the Number of Visitors in Taiwan
    Authors: 鄭婉秀;趙宏亮
    Contributors: 淡江大學財務金融學系
    Date: 2008-12
    Issue Date: 2014-02-11 23:56:52 (UTC+8)
    Abstract: 觀光業素有無煙囪工業之稱,也是許多國家賺取外匯收入的重要來源,提升國家吸引力,及創造當地就業機會。本研究探討來台主要國之日本、美國、港澳、韓國、馬來西亞、新加坡、印尼、菲律賓、泰國、加拿大、澳洲及南非等十二個國家於1971 年至2007 年間之主要來台人數與總體經濟變數間之關係。另外,影響旅遊人數之SARS 事件及季節性因素也在模型中一併考量,並進一步考慮波動因素,採用GARCH(1,1)模型進行分析,得以深入探討其間之關連性。實證結果發現影響各國來台人數之總體經濟變數有顯著差異,情況並不一致,因此,對於不同國家將需要有不同之行銷方式。而SARS 事件對多數國家來台人數造成相當大的衝擊,韓國是唯一例外。
    Tourism industry has been known as non-Chimney industry and it is also important for gaining foreign exchange earnings, promoting countries' attractions, and improving the employment. This paper investigates relationship between the macroeconomic variables and the number of visitors in Taiwan from 1971 to 2007. The majority number of visitors came from twelve countries, including Japan, United States, Hon Kong and Macau, Korea, Malaysia, Singapore, Indonesia, Philippine, Thailand, Canada, Australia, and South Africa. The SARS event and seasonal effects are also concerned in this paper. Further, the GARCH(1,1) model is used for considering the time-varying volatility. The empirical results are shown that the negative relationship between macroeconomic variables and number of visitors in Taiwan are different for each country, therefore, we need to contribute different marketing strategies for different countries. Finally, the SARS event is significant shock to visitors, and Korea is the exception.
    Relation: 2008年中華觀光管理學會暨台灣休閒與遊憩學會聯合學術研討會論文集,頁283-290
    Appears in Collections:[財務金融學系暨研究所] 會議論文

    Files in This Item:

    File Description SizeFormat
    主要來台人數與總體經濟變數關係之研究_中文摘要.docx摘要13KbMicrosoft Word78View/Open
    主要來台人數與總體經濟變數關係之研究_英文摘要.docx摘要15KbMicrosoft Word64View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback