This article aims to reassess Franklin in light of recent scholarship. It proposes to re-historicize Franklin, to re-imagine the social and historical conditions Franklin faced when he was fashioning or negotiating his identity in response to his disillusionment toward an imperial power (England) and the founding of a new republic (the U.S.) as well as in response to the emergence of a new era in the eighteenth-century transatlantic regions. This article will not conceive of Franklin in nationalistic terms, but rather treat him as a transitional figure situated in a changing New England which was involved in transatlantic enterprises. This article will also discuss the unique situations that Franklin, as author and printer, faced during the Enlightenment era. The emergence of print culture fostered Franklin’s career as a businessman and man of letters but also created a peculiar identity out of him.
淡江外語論叢=Tamkang Studies of Foreign Languages and Literatures 18，頁33-57