淡江大學機構典藏:Item 987654321/94725
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/94725


    Title: 大學圖書館品牌行銷之展望
    Other Titles: Prospect on Brand Marketing for Academic Library
    Authors: 歐陽崇榮;Ouyang, James C.;陳莉娟;Chen, Li-Chuan
    Contributors: 淡江大學資訊與圖書館學系
    Keywords: 圖書館行銷;品牌行銷;Library marketing;Brand marketing
    Date: 2008-07
    Issue Date: 2014-02-05 23:29:15 (UTC+8)
    Abstract: 圖書館學是一門社會與人文兼具的科學，隨著資訊科技進步發展，我們了解圖書館不再是只有簡單的傳遞資訊借閱圖書功能，更要一肩扛起教養社會的責任。因此本文嘗試以如何落實大學圖書館行銷品牌化的工作探討其中所應注意規劃及未來展望，期許大學圖書館能建立自有特色的品牌風格，來研究包括相關文獻之蒐集及資料分析，圖書館行銷觀念概述及品牌形象認知了解、圖書館行銷推廣與實體及虛擬通路行銷問題；最後評估考量大學圖書館在面對品牌行銷規劃歷程時可能遇到的難題以及因應之道，進而創造規劃其自有特色品牌風格。
    Relation: 2008年海峽兩岸圖書資訊學學術研討會論文集B輯，9頁
    Appears in Collections:[Graduate Institute & Department of Information and Library Sciences] Proceeding

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