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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94661


    Title: 從消費者、閱聽者到生活者:廣告作業中目標閱聽人角色的論辯與詮釋 頁193-212
    Authors: 黃振家
    Contributors: 淡江大學大眾傳播學系
    Keywords: 消費者;閱聽人;生活者;目標閱聽人;廣告
    Date: 2005-11
    Issue Date: 2014-02-02 11:23:01 (UTC+8)
    Relation: 全球化與華語文化國際學術研討會論文集:全球化與數位化下華語文化的內容、創意與傳播,頁193-212
    Appears in Collections:[大眾傳播學系暨研究所] 會議論文

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