English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52084/87215 (60%)
Visitors : 8916405      Online Users : 91
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94312

    Title: 解讀身體 : 台灣茶飲的敘事分析
    Other Titles: Contemporary body perspective : a narrative analysis of tea beverage in Taiwan
    Authors: 黃雅涵;Huang, Ya-Han
    Contributors: 淡江大學大眾傳播學系碩士班
    紀慧君;Chi, Huei-Chun
    Keywords: 敘事分析;飲食文化;茶飲料;社交的身體;narrative analysis;diet culture;tea beverage;social body
    Date: 2013
    Issue Date: 2014-01-23 14:20:33 (UTC+8)
    Abstract: 「茶文化」自古以來就一直存在於亞洲的飲食情境當中,而「飲料」這種看似低關心度的產品,也往往最容易受到社會流行力量所牽引,進而影響與反映著大眾對於飲食的認知。為瞭解近年的臺灣飲食文化中,呈現了大眾對於自我身體的何種解讀觀點,本文選定以臺灣消費市場裡具有高度普及率的罐裝茶飲料為本研究分析對象,於文獻的部分首先探討飲食文化的意涵,並從中瞭解在社會化飲食的脈絡底下,飲食如何與自我的身體產生連結;進一步,也藉由對國內飲食文化相關文獻的整理,與台灣茶業的發展歷史文獻中,歸納出喝茶文化在台灣社會中意義上的轉變,探討其呈現了何種當代飲食趨勢。
    According to the references, the tea culture has a long historical standing in Asian diet culture, and it`s also regarded as a kind of beverage which is considered a law involvement product with what the public most concerns about. In order to understand the contemporary body perspective in Taiwan`s diet culture, this thesis focus on the narrative analysis of tea beverage which has the high popularity rate in consumer market. First of all, this study tries to understand the connection between diets and self-body perspective under the discussion of social diet. Furthermore, we also try to know the trend of contemporary diet culture through the past studies about Taiwan`s diet culture, and references of the development in tea industry.
    Based on the narrative analysis theory, this thesis used the following three representative industries: Ten-Ren, Uni-President and Vitalon Foods Company in Taiwan tea beverage market to do this research. The texts include 16 television commercials, and 14 narrative texts in these three industries official websites. And those studying texts are also separated into “plot”,“characterization”and“setting”these three parts to thoroughly discuss and answer the research questions.
    This thesis figures out that most of the narrative texts of tea beverage use “nostalgia” which is rebuilt from the imagination of traditional tea culture to connect past times and modern diet culture. On the other hand, “diet”also has a kind of social function to connect the public`s social relationship. Meanwhile, the public sometimes use diet to practice or experience some abstract spirits as a representation of their life style. By the view of rationalization, these narrative texts with scientific words also provide the public a way to regard their own body, and review the relationship between body perspective and diet culture- to become a social body.
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback