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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94258

    Title: 校園App使用行為之研究 : 以淡江大學為例
    Other Titles: Study on App user's behavior for college school : a case study of Tamkang University
    Authors: 洪維澤;Hong, Wei-Ze
    Contributors: 淡江大學資訊管理學系碩士班
    黃明達;Hwang, Ming-Dar
    Keywords: 校園;使用者行為;智慧型手機;campus;User's Behavior;Smart phone;App
    Date: 2013
    Issue Date: 2014-01-23 14:13:51 (UTC+8)
    Abstract: 隨著近幾年智慧型手機的流行,這股熱潮也讓App對於手機用戶的重要性與日俱增。本研究團隊在Android和iOS兩個平台上開發了”淡江i生活”App,提供給教職生使用。
    With the popularity of smart phone users in recent years, App has become much more important to smart phone users. The research team developed " Tamkang University i-life App" on both Android and iOS platforms, mainly provided to the users in the Tamkang University.
    This study hopes to understand the users'' needs within the campus, and through the analysis of user behavior, to identify the improvement space of App functions and school life. So that users can enjoy better informatization campus environment.
    The study found that live camera function has been used the most and even changed users’ habits; version update of App always ignored by the users easily without any advertisement and new functions; age of users is the impact of the main factors of the proportion of App downloads instead of education level; Users takes about two weeks to try the new App, and user’s behavior will return to normal; exercise frequency of higher grades users is higher; we found a few future data, which means some user changed the time of their smart phone in order to exchange the life of candy crush; The peak time of App is 1p.m. to 4p.m.; most of user comes from business management department; user live near to school will also watch the bus info; third grade student is the most frequent users of “ Tamkang i life"; campus wifi is the most convenient way in campus.
    Appears in Collections:[資訊管理學系暨研究所] 學位論文

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