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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94193

    Title: 電影票房價值因素之探討 : 以國產電影為例
    Other Titles: Factors of film value : domestic movie
    Authors: 吳晉賢;Wu, Chin-Hsien
    Contributors: 淡江大學會計學系碩士班
    Keywords: 電影價值;電影票房;國產電影;movie value;movie box office;Taiwanese movie
    Date: 2013
    Issue Date: 2014-01-23 14:07:30 (UTC+8)
    Abstract: 電影製作結合了有形與無形的資產,藉由票房產生影片的貨幣價值。本研究經蒐2002年至2012年上映的國產電影資料,建立電影票房與電影製作要素的迴歸模型,探討電影的價值如何產生。
    The production of movies require tangible and intangible asset, then demonstrate their monetary value in box office. This research collects data of Taiwanese movies from 2002 to 2012. We construct a regression model for movie box office and its production elements and hope to find out the value creating elements of movies.
    The result suggests the box offices of Taiwanese movies are significant influenced by the actors’ visibility, director, timing and sequel. Averagely those production elements can estimate 57.14% of a movie’s box office. The result can be used by producers and investors for the reference of making decision.
    Appears in Collections:[會計學系暨研究所] 學位論文

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