Cronin & Taylor（1992）指出服務品質的好壞是民眾滿意度的前提且民眾滿意度對購買意願有顯著影響。Corbitt, Thanasankit, and Yi(2003)表示當企業的服務品質越高時，越能提高信任度。Anderson(1998)認為當消費者的期待不被滿足時，即民眾不滿意，會出現負面口碑傳播行為。
In the past, most of public officials persist in bureaucracy manner, treat people’s need careless, lack of flexibility, and make people see the court as an unfriendly environment. As time goes by, people require more the service quality of the court. In old time, people are responsible for acting civic duty citizenship, Government administrator is no clue how to serve people’s needs, not to mention about the service of quality (Pei-Feng Wu, 2004). This research discusses how to operate a service quality of court to improve the word of mouth by the mediating effect of the public satisfaction. And whether the judicial service trust may influence the relationship between the service quality of court and the public satisfaction. Finally we also investigate the differences on each variables by the different demographic variables.
Cronin & Taylor (1992) pointed out that service quality is good or bad is the premise of public satisfaction and it has a significant effect on purchase intention. Corbitt, Thanasankit, and Yi (2003) indicated that when the company''s service quality is higher, the more it can increase trust. Anderson (1998) thought when the consumer''s expectations are not being met that the people are not satisfied and there will be negative word of mouth behavior.
In this study, the public who have had some official experience with courts in the Greater Taipei Area (including Taiwan Taipei District Court, Taiwan High Court and Taipei High Administrative Court) would the proper subjects. For data collection, using convenient sampling, the surveys are conducted through an online google and paper based questionnaire. 158 valid questionnaires were obtained successfully. The collected data was analyzed with statistical software SPSS19.0 version using descriptive statistical analysis, reliability analysis, factory analysis & hierarchical regression analyses to verify the hypotheses.
Research hypotheses include:
1. The service quality of the court has significantly positive effect on the public satisfaction.
2. The public satisfaction has significantly positive effect on word of mouth.
3. The public satisfaction mediates the relationships between the service quality of the court and word of mouth.
4. The judicial service trust plays a significant moderator role in the effect of the service quality of the court on public satisfaction..
5. There were significant differences among different demographic variables on the service quality of the court, public satisfaction, word of mouth and judicial service trust.
Through data collection and questionnaire analysis, the conclusion is that the above hypotheses 1 to 2 are accepted. Hypothesis 3 is rejected that pros and cons of service quality of the court will conduct a direct result of word of mouth, does not through the mediating effect enhance public satisfaction.Hypothesis 4 is rejected that pros and cons of service quality of the court has dominant effect to public satisfaction, do not interfered by judicial service trust.Hypothesis 5 is accepted partially and especially among different demographic variables, there would be differences on every variables by different occupations.
The empirical results shows, learning enterprise, service spirit -oriented of public opinion and efficiency administrative actions are the most important goals of courts currently. People attach great importance to the service quality of the court ,this study suggests that for facilitating responsiveness, reliability ,convenience and tangibility to promote human –based , flexible, performance and walking around management. We shall enhance public satisfaction to strengthen word of mouth, improve the shortcomings of bureaucracy and use mass media. To improve service quality through hiring professional lawyers to provide free legal advice and emphasizing judicial convenience and refinement.