經實證分析後，研究結果歸納如下： 1.品牌形象與企業形象彼此之間呈現正相關。 2.來源國形象對企業形象之關係呈現正相關。 3.來源國形象對品牌形象之關係呈現正相關。 4.產品涉入對品牌形象與企業形象之間的關聯性不具有干擾影響。 Image is important. Past studies mostly focus on the relation of brand image with corporate image or brand image with country of origin image. This study will use smartphones (iPhone series/Galaxy series) for the subject to research brand image, corporate image, country of origin image and take product involvement as a moderator variable to analyze the three images’ correlation. The study by the smartphone products, to explore the brand image, corporate image, country of origin image connected between each other and products involved in the interference effect. Take the "convenience sampling" sampling, and use the internet questionnaire over the internet with the issuance of the questionnaire, of explore by measuring the difference between the brand image, corporate image, country of origin image. After empirical analysis, the findings are summarized as follows: 1. The relationship between brand image and corporate image is positive. 2. The relationship for the country of origin image to the corporate image is is positive. 3. The relationship for the country of origin image to the brand image is positive. 4. Product involvement does not have the effects of interference on the association between the brand image and corporate image.
