綠色創新對新產品開發績效與組織效益影響之研究 : 以組織結構為干擾變項

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Title:	綠色創新對新產品開發績效與組織效益影響之研究 : 以組織結構為干擾變項
Other Titles:	Relationship among green innovation new product development and organization benefit : moderating role of organizational structure
Authors:	黎煥玄;Li, Huan-Hsun
Contributors:	淡江大學企業管理學系碩士班楊立人;Yang, Li-Ren
Keywords:	綠色創新;新產品開發績效;組織效益;組織結構;Green innovation;new product development;Organization benefit;Organization Structure
Date:	2013
Issue Date:	2014-01-23 14:03:04 (UTC+8)
Abstract:	目前在各產業全球環保已成為一個重要議題，因此，企業在營運時不能只專注於獲利價值，應該同時將綠色概念導入新產品開發中，以製造出對環境友善之產品，才能達到永續經營的目標，回饋於社會。但由於組織結構的不同，導致新產品開發所帶給企業的獲利也有所不同，對於企業而言，如何將組織結構配置到最佳的狀態以達到最高的獲利就變得相當重要，而組織結構的不同將如何影響到企業的獲利，則成為本研究的動機與目的。本研究採取量化研究方式來探討「綠色創新」、「新產品開發績效」與「組織效益」之間的關係，並探討「組織結構」是否會對「新產品開發」與「組織效益」之關係具有干擾效果。抽取國內高科技產業從事專案之人員為研究樣本。針對回收的有效樣本250份資料，進行敘述性統計分析、信度分析、因素分析、層級迴歸分析。經證實分析之後，獲得結論如下：（１）綠色創新對於新產品開發績效有顯著正向影響（２）新產品開發績效發對組織效益有顯著正向影響（３）新產品開發績效對於綠色創新與組織效益之間具有中介效果（４）組織結構對於新產品開發績效與組織效益之間具有干擾效果最後，依據研究結果，對高科技產業之專案團隊及未來研究提出具體建議，以供參考。 Global environmental protect has become a major concern in the industry. Thus, enterprise should not focus only on the benefits but also integrate green concept into the development of new products. They can produce friendly products ,and run their business for long-term having a positive feedback towards population. The Organization structure will have a positive repercussion in the creation of new product development , having benefits for the same , establishing and allocating the organization structure will be a key point in having a higher profitability for the company , this research has as a purpose and motivation to investigate how the difference in organizational structures will affect its profits The primary of this research was to examine the relationships among green innovation, new product development (NPD) performance, and organization benefit. This study also investigated the moderating effects of organizational structure on the relationships between NPD performance and organization benefit. A total of 250 survey responses were used for descriptive analysis, reliability analysis, construct validity and regression analysis. The empirical results are as following: 1.Green innovation is positively associated with new product development performance. 2.New product development is positively associated with organization benefit. 3.New product development has mediating effect on the relationship between green innovation and organization benefit. 4.Organizational structure has moderating effect on the relationship between new product development and organization benefit. Finally, several suggestions are proposed for the high-tech firms and future research.
Appears in Collections:	[Graduate Institute & Department of Business Administration] Thesis

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