最後，依據研究結果，對高科技產業之專案團隊及未來研究提出具體建議，以供參考。 Global environmental protect has become a major concern in the industry. Thus, enterprise should not focus only on the benefits but also integrate green concept into the development of new products. They can produce friendly products ,and run their business for long-term having a positive feedback towards population. The Organization structure will have a positive repercussion in the creation of new product development , having benefits for the same , establishing and allocating the organization structure will be a key point in having a higher profitability for the company , this research has as a purpose and motivation to investigate how the difference in organizational structures will affect its profits The primary of this research was to examine the relationships among green innovation, new product development (NPD) performance, and organization benefit. This study also investigated the moderating effects of organizational structure on the relationships between NPD performance and organization benefit. A total of 250 survey responses were used for descriptive analysis, reliability analysis, construct validity and regression analysis. The empirical results are as following: 1.Green innovation is positively associated with new product development performance. 2.New product development is positively associated with organization benefit. 3.New product development has mediating effect on the relationship between green innovation and organization benefit. 4.Organizational structure has moderating effect on the relationship between new product development and organization benefit. Finally, several suggestions are proposed for the high-tech firms and future research.
