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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94118

    Title: 知識管理對金融業新產品績效之影響 : 以顧客信任與產品特性為干擾變數
    Other Titles: Influence of knowledge management on new product performance in the financial industry : customer's trust and product characteristics as moderating variables
    Authors: 陳孝瑋;Chen, Hsiao-wei
    Contributors: 淡江大學企業管理學系碩士班
    楊立人;Yang, Li-Ren
    Keywords: 知識管理;價值創造;新產品績效;顧客信任;產品特性;Knowledge Management;value creation;new product performance;customer'trust;Product Characteristic
    Date: 2013
    Issue Date: 2014-01-23 14:02:51 (UTC+8)
    Abstract: 論文提要內容:

      In recentyears, Taiwan hasencountered afinancialcrisisandglobal economic downturn. In order tosurvivethe increasingly fierce competition, companieshavetoaccelerate the development of newproducts. The financialindustry is also facingthe same situation. In 2001, many financial institutions began tomerge. Thus, thecompetition becamemore intense. However, previous researchsuggested that
    development of new productsis noteasy in the financial industry. Therefore, the primary objective of thisstudy is to discuss how to improve the success of new product development. This research also investigates theassociation between knowledgemanagement andvalue creation, and their impact on new product performance. In addition, this study explores the moderating role of customer’strust andproduct characteristic in the relationship between value creation and new product performance. The data were collected between March 2013 and April 2013. A total of 202 valid questionnaires were analyzed. The results of this study are as follows:
    1. Knowledge management has a significantpositive influence onvalue creation.
    2. Value createhas a significantpositiveinfluenceonnew product performance.
    3. Knowledge management has a significantpositive influence onnew product
    4.Value creation has mediating effect in the relationship between knowledge
    management and new product performance.
    5.Customer’s trust moderates the relationship between value creation and new product performance .
    6. Product characteristics moderate the relationship between value creation and new product performance.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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