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    Title: 知識管理對金融業新產品績效之影響 : 以顧客信任與產品特性為干擾變數
    Other Titles: Influence of knowledge management on new product performance in the financial industry : customer's trust and product characteristics as moderating variables
    Authors: 陳孝瑋;Chen, Hsiao-wei
    Contributors: 淡江大學企業管理學系碩士班
    楊立人;Yang, Li-Ren
    Keywords: 知識管理;價值創造;新產品績效;顧客信任;產品特性;Knowledge Management;value creation;new product performance;customer'trust;Product Characteristic
    Date: 2013
    Issue Date: 2014-01-23 14:02:51 (UTC+8)
    Abstract: 論文提要內容:
      近年來,台灣遇到了金融海嘯和全球經濟衰退,因此企業生存也變得日益激烈,為了繼續存活下去,企業必須加快新產品的開發以求生存。而在金融業,也面臨同樣的情況。特別是台灣在2001年通過金融六法後,許多金融機構開始合併,因此,競爭已變得更為激烈。然而,根據以前的研究表明,在金融業,新產品推出後的績效是不容易達成的。因此,這項研究的主要目的是討論如何提高開發新產品推出後績效的成功。這項研究還探討了知識管理與價值創造之間的關聯,這兩者對於新產品績效的影響,目的希望能從知識的培養,銜接到研發新市場的能力與所推出的產品能更有效的去做結合,降低新產品推出的失敗率。此外,本研究也探討了顧客信任與產品特性在價值創造與新產品績效之間的干擾作用。並以國內各大金融業之工作者為研究對象,採便利抽樣的方式發放問卷,問卷收集其間為2013年3月至2013年4月,共計發放問卷達290份而共回收有效問卷202份去進行分析,這項研究的結果如下:
    1.知識管理對價值創造有顯著正向的影響。
    2.價值創造對新產品績效有顯著正向的影響。
    3.知識管理對新產品績效有顯著正向的影響。
    4.價值創造在知識管理與新產品績效之間具有中介效果。
    5.顧客信任對價值創造與新產品績效之間具有干擾效果。
    6.產品特性對價值創造與新產品績效之間具有干擾效果。

    關鍵詞:知識管理、價值創造、新產品績效、顧客信任、產品特性
    Abstract:
      In recentyears, Taiwan hasencountered afinancialcrisisandglobal economic downturn. In order tosurvivethe increasingly fierce competition, companieshavetoaccelerate the development of newproducts. The financialindustry is also facingthe same situation. In 2001, many financial institutions began tomerge. Thus, thecompetition becamemore intense. However, previous researchsuggested that
    development of new productsis noteasy in the financial industry. Therefore, the primary objective of thisstudy is to discuss how to improve the success of new product development. This research also investigates theassociation between knowledgemanagement andvalue creation, and their impact on new product performance. In addition, this study explores the moderating role of customer’strust andproduct characteristic in the relationship between value creation and new product performance. The data were collected between March 2013 and April 2013. A total of 202 valid questionnaires were analyzed. The results of this study are as follows:
    1. Knowledge management has a significantpositive influence onvalue creation.
    2. Value createhas a significantpositiveinfluenceonnew product performance.
    3. Knowledge management has a significantpositive influence onnew product
    performance.
    4.Value creation has mediating effect in the relationship between knowledge
    management and new product performance.
    5.Customer’s trust moderates the relationship between value creation and new product performance .
    6. Product characteristics moderate the relationship between value creation and new product performance.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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