In recent years, consumer acceptance of green products increasing emphasis on
green consumption seems to have become the new consumer trends. So inthe
purchaseof green products, there are good for the environment outside theproperty
included a major consideration when consumption, such as product prices,
product design, product features, these factors also contribute to green products in the
market share bottlenecks encountered.
This study is to investigate the influence consumers'' association of green
consumption, and in Taiwan 60 years of age have the spending power of consumers
for the study, convenience sampling, effective recovery of scale to 443 copies.
Throughreliability analysis of various dimensions Chonbach ''sα values were above
0.7, and the use of descriptive statistics, regression analysis, confirmatory factor
analysis, Pearson correlation analysis and other methods for data analysis.
The results found that, regardless of what age group of respondents, all that
knowledge of the environment as an important basis for affecting green consumption,
and through awareness of green products will classify respondents, found a green
consumer awareness of green consumption intentions of each items were higher than
the average score of the consumer does not have green awareness. Therefore, you can
simply infer that when consumers understand for green products, it is hold on the
intention of the green products are more positive.