English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 49378/84106 (59%)
造訪人次 : 7377186      線上人數 : 78
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94084


    題名: 利用RFM模型模擬汽車銷售目標客戶分析
    其他題名: Using RFM simulation model for car sales target customer analysis
    作者: 柯采緁;Ke, Tsai-Chieh
    貢獻者: 淡江大學管理科學學系企業經營碩士在職專班
    林長青
    關鍵詞: 顧客關係管理;汽車產業;消費者特性;CRM;Automobile Business;consumer characteristics
    日期: 2013
    上傳時間: 2014-01-23 13:57:03 (UTC+8)
    摘要: 資訊科技發展迅速,企業經營的方向由產品轉為顧客,使顧客期望比以往更有品質及效率的服務,為了解一般消費者於未來購車的意願作為本研究議題。
    依據各家汽車銷售商之市佔率,利用Excel做簡易的顧客價值分析,以RFM模式模擬分析顧客購買資料,找出目標顧客群的汽車購買模式並提供顧客對新產品需求的依據,進而提高公司的顧客價值、建立忠誠度、增加銷售額並且降低公司成本。
    本研究以汽車消費者的特性、汽車產品的屬性來進行研究性質的假設,利用Excel簡單地將顧客交易資料系統化,並建立分析模型來模擬顧客交易資料,將模擬結果加以分析並說明,依據不同等級的顧客給予適當的建議,同時進行分析各汽車銷售商的顧客等級,使各汽車銷售商更加了解顧客的購買需求,滿足有利的目標顧客群進而提高公司的營收與聲譽。
    Owing to the information technology and internet is booming in recent year that customer service quality is more important than product functions. The purpose aim of this paper is to research customer behavior pattern to car purchase for automobile dealers that including consumer insight into the car purchase intention in the future.
    Begin with a simple analysis for customer value by Excel software to systematize all of the trading information that can help dealers to know that is the customer needs by a statistics report. A study of suppose that kind of the car brands to simulate different trading value information and building a sales pattern. In the same time, we have an analysis result and classify customer grade to provide a property suggestion for dealer sale strategy.
    To explore consumer behavior of high value customers group and we also research purchasing power by RFM simulation program. Finally, we have an important destination that to pass through all of analysis that to find out potential purchase mode and make the car manufacture have a satisfaction products.
    顯示於類別:[管理科學學系暨研究所] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML113檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋