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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94084

    Title: 利用RFM模型模擬汽車銷售目標客戶分析
    Other Titles: Using RFM simulation model for car sales target customer analysis
    Authors: 柯采緁;Ke, Tsai-Chieh
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    Keywords: 顧客關係管理;汽車產業;消費者特性;CRM;Automobile Business;consumer characteristics
    Date: 2013
    Issue Date: 2014-01-23 13:57:03 (UTC+8)
    Abstract: 資訊科技發展迅速,企業經營的方向由產品轉為顧客,使顧客期望比以往更有品質及效率的服務,為了解一般消費者於未來購車的意願作為本研究議題。
    Owing to the information technology and internet is booming in recent year that customer service quality is more important than product functions. The purpose aim of this paper is to research customer behavior pattern to car purchase for automobile dealers that including consumer insight into the car purchase intention in the future.
    Begin with a simple analysis for customer value by Excel software to systematize all of the trading information that can help dealers to know that is the customer needs by a statistics report. A study of suppose that kind of the car brands to simulate different trading value information and building a sales pattern. In the same time, we have an analysis result and classify customer grade to provide a property suggestion for dealer sale strategy.
    To explore consumer behavior of high value customers group and we also research purchasing power by RFM simulation program. Finally, we have an important destination that to pass through all of analysis that to find out potential purchase mode and make the car manufacture have a satisfaction products.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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