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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/94077

    Title: 個人桌上型電腦電源供應器產業之競爭策略以G公司為例
    Other Titles: Competitive strategy of personal computer power supply business : a case study of G Company
    Authors: 林若楹;Lin, Ruo-Ying
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    Keywords: 個人桌上型電腦電源供應器;衰退產業;五力分析;Personal computer power supply;declining industries;Five Forces;SWOT
    Date: 2013
    Issue Date: 2014-01-23 13:55:39 (UTC+8)
    Abstract: 個人桌上型電腦電源供應器由於個人桌上型電腦逐漸在改變型式以及筆記型電腦和平板電腦需求上升的情形下需求逐漸成衰退,為了讓企業永續經營許多廠商及品牌紛紛轉型淡出市場。
    Based on personal computer is changing the form factor, the requirement for laptop and tablet is rasing, causing the requirement for ATX power supply is dropping down. To let company can keep the business continuity; many companies change business type or slowly quit this market.
    In this study, use Michael Porter’s Five Forces Model and SWOT analysis to study the case study company’s strengths, weaknesses, and opportunities. Discuss the company work hard in this business can use different kinds of strategy to survive in this business and win the market sharing by Expert Interview.
    Since 2008, Europe financial crisis and the weak of global financial, there is only few suppliers had increase in the market. Experts present the best trend is only keep it steady; however, ATX power supply in PC market will keep dropping down in the future.
    The suggestion for small and medium sized enterprises is Niche strategy or Harvest strategy. For big sized enterprises is Leader strategy.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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