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|Other Titles: ||Study of secondhand market for high involvement product based on trust and perceived risk|
|Authors: ||簡秀蘭;Chien, Hsiu-Lan|
|Keywords: ||信任;知覺風險;高涉入;二手市場;Trust;perceived risk;High Involvement;Second-hand Market|
|Issue Date: ||2014-01-23 13:52:47 (UTC+8)|
With the rise of environmental awareness, the applications of EU WEEE regulations, and the advancement of technology, the life cycles of durable commodities is lengthened. Hence, second-hand markets are getting popular. With this popularity, the concepts of product recycling and renewable energy havegained much attention internationally.
This study aims to investigate and explore 1) the correlation between consumers’ attitude toward high involvement second-hand products and consumers’ psychological characteristics, 2) the correlation between consumers’ environmental awareness and consumers’ purchase intention for second-hand products, 3) the correlation between brands and consumers’ purchase intention in second-hand products market, and 4) the correlation between perceived risks and consumers’ purchase intention for high involvement second-hand products.
There are 309 questionnaires distributed and 306 collected for further analysis. The response rate is 99%. There are six independent variables for the statistical analysis: 1) thrifty, 2) environmental awareness, 3) consumers’ recognition to enterprise’s social responsibilities, 4) consumers’ perception to the brands, 5) consumers’ awareness of product quality, and 6) consumers’ perceived risks to the products. The relationship between the main effect and dependent variable, consumers’ purchase intention, is examined.Results show that all the independent variables other than environmental awareness exhibited statistically significant relationship with purchase intention.
|Appears in Collections:||[管理科學學系暨研究所] 學位論文|
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