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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/93898

    Title: 3C產品零售網站跨國進入中國市場經營模式之探討 : 以新蛋中國為例
    Other Titles: Business model analysis of the transnational entry of 3C product online retailers into China : a case study of Newegg China
    Authors: 范巧欣;Fan, Chiao-Hsin
    Contributors: 淡江大學國際企業學系碩士班
    Keywords: 3C產品;經營模式;跨國市場進入模式;網路商店;Osterwalder四大基柱及九大磐石;3C product;Business Model;Internet retailing store;International corporate strategy;Osterwalder;Nine business model building blocks
    Date: 2013
    Issue Date: 2014-01-23 13:37:48 (UTC+8)
    Abstract: 科技日益更新,從我們生活周遭生活用品的變化與進步,便可得知,像是電腦、手機等消費性電子產品,已儼然成為大部分現代人不可或缺的生活工具。當這些消費性電子產品不斷的推陳出新,就造成眾多消費者的排隊搶購,而中國的龐大消費市場,更是不容小覷。3C產品在中國的驚人消費力,致使許多廠商紛紛投入中國的資訊與消費性電子產品市場。
    Advancing technology can be proved by the daily commodities, including computers and mobiles, surrounding us. They indeed result in a craze, as far as customers are concerned. The consuming market of China has plenty of potential. Many Chinese purchase 3C products, which motivates many firms intend to participate in China’s consumer electronics market.
    This study focuses on Chinese internet retailing 3C product stores, analyzing the business model and current development. This research reviewed some related literatures on business models and characteristics of online 3C product stores for developing the business model of Internet- retailing 3C product stores. Afterwards, through the case interviews, this study does the substantive analysis and develops the propositions. The result leads Internet- retailing 3C product stores to having more ideas relevant to website management and effectively utilizing resources at hand.
    The findings are as follows:
    1.Product: The marketing technique of 3C product websites is more diverse than the one of the brick-and-mortar. As a single-type shopping website, Chinese retailing websites for 3C products get to be transformed into a complex-type.
    2.Customer interface: The establishment of discussion can increase the customer’s reliability on websites. Besides, websites have broader access to customers than the brick-and-mortar.
    3.Infrastructure management: Providing customers with risk-free shopping environments is a requirement. Network entertainment is a trend for future management.
    4.Financial aspects: The input costs and channel costs indispensable, so that the customer loyalty can be retained.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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