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    Title: 大數據與行動裝置跨界商務整合之劇本分析 : 設計思考之觀點
    Other Titles: Scenario analysis of Big Data and mobile device integration crossover with business : a design thinking perspective
    Authors: 查恆;Cha, Heng
    Contributors: 淡江大學國際商學碩士在職專班
    黃哲盛;Huang, Je-sheng
    Keywords: 大數據;行動裝置;設計思考;劇本分析大數據;Big Data;Design Thinking;Wearing Mobile System;Scenario Analysis
    Date: 2013
    Issue Date: 2014-01-23 13:37:06 (UTC+8)
    Abstract: 科技產業日新月異,許多產業都必須要跳脫原有的執行方式,迅速的搭上科技的軌道列車,一起進入下一個未來世代。在下一個未來世代,已經不是平板電腦與智慧型手機的天下,它有可能是穿戴式的設備,或是注入晶片到人類的身體裡面,與物件進行數據互動運算的連結。

    本研究首先藉由文獻回顧整理出,現在最新科技大數據、行動裝置,及商務的產業演化, 並使用史丹佛大學的設計思考(Design Thinking)來進行本論文的研究方法。透過此思考方式的五個步驟,邀請各產業的菁英,一起來激發不同的的創意思維,探討未來科技與商務,相互撞擊,衍生出與眾不同的未來發明。根據設計思考訪談,創意出兩套不同的劇本,最後再邀請專家來評論劇本未來發展的可行性。

    本研究所提出的兩套劇本,經由專家評論後所得到的結果如下:
    一、A劇本,依據劇本的發展,科技與產業跨界結合可研發出手環式的智慧型裝置系統,透過雲端的大數據計算,可記錄每個人的生活起居,生理狀態,讓疾病隨時都有放大鏡監控,讓醫生能夠提前掌握病人的病情,加以對症下藥,根除病源。

    二、B 劇本,依據劇本的發展,透過注入奈米晶片的方式,讓晶片能隨著身體的血液流動全身,每個器官都有晶片可以與物件來互動,無論是搜尋資料,購買商品,或是診斷身體疾病,透過大數據的分析,讓一種新的行為方式即將改變人類的生活習慣。
    Technology is the fast growing industry as of right now, and is around us all the time. Mobile device are over 50 billions people in used around the world. But what is the next new technology to replace the mobile devices? The Major technology company like Google and Apple’s, are developing wearable computing devices. Also, the Ivy League University’s are developing the injection data pill devices for the features. May be few years later, the human body can connect with all the products with computer chips.


    About this research, using the Design Thinking scenario analysis from Standford University, and invited different types of business professioner, to imagenation the 5 steps of design thinking for Big Data and mobile device integration crossover with business. As the process and the results, the business professioner discuess their expertise, and give out two different types of scenario analysises, for professional expert to testing the results.

    After the testing, as you can see:

    1.According to the conclusion of scenario A, the wearable computing devices can use the cloud and Big Data technology to transfer human’s body information to any other computer server, and all the data’s can be saved for doctor research, to find out how to treat the diseases.

    2.According to the conclusion of scenario B, micro nanometer chips can injection pills into human body, and all the body organs with mirco nanometer chip can connect with all the computer devices, so people can easily to get information correctly for not using any other devices.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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