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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/93881

    Title: 退貨策略在供應鏈間存在競爭時之通路協調效果
    Other Titles: Channel coordination effects of returns policy which existed within competition of supply chain
    Authors: 蔡孟桓;Tsai, Meng-Huan
    Contributors: 淡江大學國際企業學系碩士班
    鮑世亨;Pao, Shih-Heng 
    Keywords: 供應鏈;賽局理論;退貨政策;supply chain;Game Theory;Return Policies
    Date: 2013
    Issue Date: 2014-01-23 13:36:45 (UTC+8)
    Abstract: 現今社會的商業行為中,科技的創新漸漸地改變的消費者的消費習慣,也使得許多產品的生命週期縮短,而消費者意識的抬頭迫使廠商越來越重視對消費者的服務,造成企業間的競爭越來越激烈,使得原本即受到廣泛討論的退貨政策更顯得重要。



    Nowadays, the development of technology has changed consumers’ buying behaviors, and has shortened products’ life cycles. Moreover, the rise of consumption consciousness forces companies to pay more attention to services. These two factors all together lead to keener competition and make return policies become even more important.
    The study assumes that the supply chain consists of a producer and two retailers, and the producer is the leader whilst the retailers are the followers. It is conducted under Stackelberg’s game theory with the attempt to understand how return policies affect the producer and the retailers under demand uncertainty through analyzing the results of model derivation. The researcher categorized demand uncertainty into three categories, namely high demand, low demand and their probability of occurrence for the purpose of analysis. The retailers determine the prices according to the intensity of demand and predict the expected profits via their probability of occurrence.
    Various pricing policies reflect the retailers’ attitudes on the return policies, which also affect the wholesale prices, the retailer prices and inventory levels. Moreover, the feasibilities of return policies can be understood by appraising profits the producer and retailers earn. The result shows that the producer and the retailers enjoy more profits induced by return policies.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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