淡江大學機構典藏:Item 987654321/93879
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 64176/96941 (66%)
造訪人次 : 9106466      線上人數 : 12681
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/93879


    題名: 行動通信產業賽局策略分析 : 以P公司為例
    其他題名: Game theoretic approach of the competitive strategies in mobile communication industry : an example from P company
    作者: 張嘉峰;Chan, Chia-Feng
    貢獻者: 淡江大學國際商學碩士在職專班
    蔡政言;Tsai, Jeng-Yen
    關鍵詞: 行動通訊產業;賽局理論;PARTS;MobileCommunicationIndustry;GameTheoretic;PARTS
    日期: 2013
    上傳時間: 2014-01-23 13:36:39 (UTC+8)
    摘要: 國內電信市場自由化，起始於1987年8月。電信自由化促使社會更快速地資訊化，並且讓電信產業經營更有效率，同時讓消費者能夠在多家的電信業者之間選擇並保障其權益。也因此將電信產業帶入相互競爭的局面，各個行動通訊業者為爭取市場地位，除進行各種聯盟外，並絞盡腦汁推出各種別出心裁的行銷策略以取得競爭優勢，同時也為我國電信市場開啟新的一頁。
    行動通訊產業自電信自由化以來，國內行動通訊市場歷經25年已經發展成為三強鼎立的市場局面。本研究使用賽局理論的PARTS模型分析台灣行動通訊服務產業現況以及個案公司情況，並歸納出其競爭優勢來源，也透過資料蒐集分析，整理出個案公司未來策略轉型與發展展望。主要的探討目的如下：
    一、瞭解國內行動通信市場結構與現況。
    二、提供個案公司制定市場策略及規劃經營模式參考。
    三、研究個案公司經歷電信自由化的過程後，如何在競爭環境中建立並維持競爭優勢。
    Liberalization of telecommunications in Taiwan has started in August 1987. It makes telecom industry work in efficient way and lets the information sharing be much more quickly and easily by the improvement of telecom industry. More than that, consumers can choose the telecommunications company which they like by themselves and the chose will be protected by the law. Accordingly, the telecom industry has been bringing into a new competitive situation. Fighting for the top of market position, telecommunication companies try variety strategies, such as alliances and marketing strategies. Telecom industry is in a whole new page from that time.
    After 25 years since telecommunication industry liberalization, Chunghwa Telecom Company, Far Eastone Telecommunications Company, and Taiwan Mobile Company became to stand as a three race situation in Taiwan. This study is using Game Theory of “PARTS” as a model to analysis a case company in mobile communication industry of Taiwan. The purpose of this study is trying to summery the advantages based on analysis the data of case company and to bring ideas for future strategy and development. To summarize the purposes are as below.
    1. To study the market of Taiwan mobile communication.
    2. To share the idea of marketing strategies and business planning of case company.
    3. To discover case company how to keep competitive advantage in such competitive environment for others referenced.
    顯示於類別:[國際企業學系暨研究所] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML364檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋