English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52333/87441 (60%)
Visitors : 9098409      Online Users : 293
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/93879

    Title: 行動通信產業賽局策略分析 : 以P公司為例
    Other Titles: Game theoretic approach of the competitive strategies in mobile communication industry : an example from P company
    Authors: 張嘉峰;Chan, Chia-Feng
    Contributors: 淡江大學國際商學碩士在職專班
    蔡政言;Tsai, Jeng-Yen
    Keywords: 行動通訊產業;賽局理論;PARTS;MobileCommunicationIndustry;GameTheoretic;PARTS
    Date: 2013
    Issue Date: 2014-01-23 13:36:39 (UTC+8)
    Abstract: 國內電信市場自由化,起始於1987年8月。電信自由化促使社會更快速地資訊化,並且讓電信產業經營更有效率,同時讓消費者能夠在多家的電信業者之間選擇並保障其權益。也因此將電信產業帶入相互競爭的局面,各個行動通訊業者為爭取市場地位,除進行各種聯盟外,並絞盡腦汁推出各種別出心裁的行銷策略以取得競爭優勢,同時也為我國電信市場開啟新的一頁。
    Liberalization of telecommunications in Taiwan has started in August 1987. It makes telecom industry work in efficient way and lets the information sharing be much more quickly and easily by the improvement of telecom industry. More than that, consumers can choose the telecommunications company which they like by themselves and the chose will be protected by the law. Accordingly, the telecom industry has been bringing into a new competitive situation. Fighting for the top of market position, telecommunication companies try variety strategies, such as alliances and marketing strategies. Telecom industry is in a whole new page from that time.
    After 25 years since telecommunication industry liberalization, Chunghwa Telecom Company, Far Eastone Telecommunications Company, and Taiwan Mobile Company became to stand as a three race situation in Taiwan. This study is using Game Theory of “PARTS” as a model to analysis a case company in mobile communication industry of Taiwan. The purpose of this study is trying to summery the advantages based on analysis the data of case company and to bring ideas for future strategy and development. To summarize the purposes are as below.
    1. To study the market of Taiwan mobile communication.
    2. To share the idea of marketing strategies and business planning of case company.
    3. To discover case company how to keep competitive advantage in such competitive environment for others referenced.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback