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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/93852

    Title: 從二手精品的消費分析再探一手精品的消費價值-消費實踐的觀點
    Other Titles: Re-Exploring the Comsumption Value of Luxury Goods from the Comsumption Analysis of Used Luxury Goods-Comsumption Practices Perspective
    Authors: 林心玫;Lin, Hsin-Mei
    Contributors: 淡江大學國際商學碩士在職專班
    黃哲盛;Huang, Je-Sheng
    Keywords: 一手精品;二手精品;消費實踐;消費價值;Luxury Goods;Used Luxury Goods;Comsumption Practices;Comsumption Value
    Date: 2013
    Abstract: 本研究從一手精品的消費行為與二手精品的消費分析做比較,最後探討出一手精品的消費價值。透過焦點群體訪談法,以十一位曾經購買過一手精品或二手精品的消費者為樣本,探討其過去購買一手精品的消費動機,購買之後與精品之間如何互動的過程,及在使用過後發掘出精品的價值為一整個流程,最後再和二手精品消費分析做比較所得之整理,再次歸納出二手精品的來源及買與不買二手精品的理由,再由不購買二手精品反證出一手精品之價值。
    This paper investigates the consumer behavior of luxury goods, then compare with the comsumption analysis of used luxury goods, to re-explore the comsumption valure of it. Through this study, we discovered that the motivation among consumers inner desire is to feel dignitary, no matter what kind of luxury goods they purchase. Most consumers prefer to buy first-hand luxury goods when they have enough money, however, some consumers will find some other ways to purchase used ones when they are lack of budgets. Most consumers declare that they will not buy any used one, especially in the case of similar prices between two kinds of luxury goods, unless they received them from their relative or friends. They will just pay a little more money to get a new one, rather than worrying about the source of used luxury goods.
    This study find out that the comsumption value of luxury goods is almost equivalent to the consumer motivation. Although the purchase motivation between luxury goods or used luxury goods are the same, but consumers can not receive the same value. It means that buying used luxury goods can not feel dignitary. People who insist to buy first-hand luxury goods is because they want to enjoy the feeling of being served, thus driving the majority of consumers to purchase at the boutique store.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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