English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52333/87441 (60%)
Visitors : 9098365      Online Users : 292
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/93851

    Title: 後ECFA時代台灣家電廠商競爭策略之研究 : 以B公司為例
    Other Titles: Competitive strategy of Taiwan home appliances manufacturers at post ECFA era : a case study of B company
    Authors: 高秀娟;Kao, Hsiu-Chuan
    Contributors: 淡江大學國際企業學系碩士在職專班
    Keywords: 家電廠商;競爭策略;ECFA;Home Appliances Manufacturers;Competitive Strategy
    Date: 2013
    Issue Date: 2014-01-23 13:35:15 (UTC+8)
    Abstract: 我國是以出口為導向的海島型經濟體,大陸、東協這兩個地區是目前我國第1及第2大出口市場,為了強化我國外貿成長動能,與中國大陸簽署之兩岸經濟合作架構協議(ECFA),將可有效打開中國大陸市場,取得領先競爭對手國進入中國大陸市場之優勢、增加中國大陸台商對台採購及產業競爭力,並有助於加速台灣發展成為產業運籌中心。隨著海峽兩岸間的開放與各項交流日益頻繁,所衍生的事務與爭議愈加複雜。有鑑於此,在世界貿易組織(WTO)的架構下,於2010年6月29日簽署「海峽兩岸經濟合作架構協議」ECFA, Economic Cooperation Framework Agreement),並於9月12日生效,兩岸間透過自由貿易、平等互惠、循序漸進的原則,建立合作機制。本研究首要探討ECFA早收計劃中相關台灣家電產業的文獻以及簽訂ECFA協議後的執行情況對台灣家電產業和其他產業有何衝擊及影響?
    本研究結論認為,在兩岸ECFA簽訂後,台灣家電產業應要避開與大陸家電產品低價競爭的一片紅海,更要積極以創造差異化、特殊功能的產品來拉開市場區隔,提高客製化能力,並且善用台灣投入多年在關鍵零組件技術研發之優勢,爭取與大陸家電廠合作機會,擴大生產規模量,進一步搶攻大陸龐大消費者市場。 強化台灣自有品牌形象、深耕大陸銷售通路,擴大全球家電市場佔有率,穩固大陸商機放眼全球佈局,台灣家電產業仍須提昇國際化經營的應變能力,方有機會在世界家電市場占有一席之地。
    Taiwan is an export-oriented island economy. Both China and ASEAN are currently Taiwan’s first and second biggest export markets. To fortify the growth of international trades, ECFA in cooperation with China is a help to effectively open the market of China, hold an upper hand over other competitors, increase Taiwanese companies’ procurement in Taiwan and competitiveness, and promote Taiwan to be a logistics center. With a view to the fact that the frequent interaction and complicated affairs between Taiwan and China, the cross-strait parties signed Economic Cooperation Framework Agreement on June 29, 2010 and it took effect on September 12. Taiwan and China established a cooperative mechanism in the principles of free trades, equality and reciprocity, and gradual progress. The study primarily delves into relevant literature of Taiwanese household appliances with regards to the early harvests of ECFA and the impact of ECFA upon household electric appliance firms in Taiwan.
    Next, the household appliance industry in Taiwan used to focus on selling domestically. Because of ECFA, several Chinese firms, including Gree and Midea, engage with the Taiwanese market and intensify the competition in that industry. The research has the basis of competitive strategy and analyzes the competitive environments of the household appliance market in Taiwan under ECFA. The study has a case company as the research subject and attempts to find the new competitive advantages of the case company and offer strategic packages to the company and other corporations in the industry.
    The study concluded that firms of Taiwanese household appliance industry should evade the low-price competition with Chinese competitors by customizing and aggressively creating differentiated products with special function. The Taiwanese corporations should also utilize the R&D advantage of key components to cooperate with Chinese companies in order to enlarge the production scales and gorge on the huge the Chinese consuming market. Taiwanese corporations in the household appliance industry should strengthen own-brand images, make an effort to channels in China, expand the global market rate, plan globally, and elevate resources of internationalized operation for the purpose of having a voice in the global household appliance market.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback