English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51303/86412 (59%)
Visitors : 8178361      Online Users : 104
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/93825

    Title: 跨國廠商授權決策
    Other Titles: Fee versus royalty licensing in two nations model
    Authors: 孫力;Sun, Li
    Contributors: 淡江大學產業經濟學系碩士班
    陳宜亨;Chen, Yi-Heng
    Keywords: 創新程度;授權成本;固定權利金授權;單位權利金授權;level of innovation;licensing cost;Fixed-Fee Licensing;Royalty Licensing
    Date: 2013
    Issue Date: 2014-01-23 13:33:38 (UTC+8)
    Abstract: 近年來,國際間貿易的頻繁促進了跨市場間的競爭,廠商間的授權合作已是一個相當普遍的現象。通常技術領先的廠商想要開拓國際市場,都會在不同地主國面對一個或多個技術較為落後的廠商與其競爭。雖然跨國廠商在技術成本上有一定優勢,但也有運費以及關稅等額外負擔。此時跨國廠商所採取的競爭策略便尤其重要,以何種方式授權或是不授權是值得我們討論的問題。
    In recent years, the frequent trade among countries has increased the competition of firms in cross-market. Often, these international firms not only compete with each other by quantity, but also have a coorperative relationship through licensing. By licensing, the technology leading firm will gain the licensing fee, but lose some market share for tradeoff. When the question comes to an international leading firm, there is also tariff to be considered. The cost advantage of the leading firm will be decreased because of tariff. And if it should or should not give license to the foreign firm, or if it should use fixed fee licensing or royalty licensing becomes an interest issue particularly.
    Assume that the leading firm has the cost advantage and the foreign firm has the fixed licensing cost if it accepts license. Under the condition that both firms do Cournot completion after licensing, we found that royalty is the optimal licensing strategy both in non-drastic innovation as well as in drastic innovation. For an international technology leading firm, royalty licensing is always a profit maximizing strategy.
    Appears in Collections:[產業經濟學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback