Please use this identifier to cite or link to this item:
|Other Titles: ||Empirical analysis on Taiwanese manufacturers of firm size and the performance of the branding|
|Authors: ||賴威沅;Lai, Wei-Yuan|
|Keywords: ||品牌績效;廠商規模;經營模式;Performance of the Branding;Firm Size;firm business models|
|Issue Date: ||2014-01-23 13:33:31 (UTC+8)|
This mainly researchs the performance and achievement of Taiwan manufacturing firm with OBM (Own Branding and Manufacturing) in order to obtain insight into the niche and successful experiences of small and medium enterprises in Taiwan industries. The results reveal that “firm size” plays a special role while manufacturing firms are undergoing decision making of their OBM. In other words, the tendency and performance may vary as the firm size changes. Meanwhile, we observe the characteristics of manufacturing firm business models, which includes manufacturing, repair and maintenance, processing for others, and manufacture outsourcing with self-driven, in Taiwan to further understand the potential for the firm to develop OBM. The data and information used in this study is acquired from the raw data of 2006 Industry, Commerce and Serving Census.
Considering the factors profit ratio and the endogeneity of OBM, we determine to adapt sample selection model with treatment effect to undergo empirical research. We divide sample data into three groups: all manufacturing industries, size of firm, and business model and apply the empirical sample data of all manufacturing industries as group of basis to undergo comparison with the other two groups.
The results of empirical investigation shows that variables such as firm age, firm size, salary of employees, utilization of e-commerce, the ratio of industrial brand, and the export ratio of industry could positively pose significant influence on firm’s development of OBM. On the other hand, variables such as R&D intensive and industrial R&D intensity pose negative influence. In addition, variables such as development of OBM, firm age, firm size, capital-labor ratio, the utilization of e-commerce, R&D intensive, industrial concentration, the ratio of industrial brand, and industrial R&D intensity could positively affect the elevation of firm’s profit ratio. Nevertheless, employees’ salary is a variable that negatively pose significant influence on the elevation of profit ratio.
We compare the empirical sample data of firm size with group of basis and find that the performance of developing OBM is most outstanding in small and medium enterprises with firm size between 1-99 employee(s). This result implies the characteristics and niche of small and medium enterprises in Taiwan. Comparing the empirical sample data of business model group with group of basis, we could find that it is most appropriate for business models of manufacturing and processing for others with OEM and ODM characteristics to develop OBM owing to the more complete organization and configuration of the firm which could provide deeper and more comprehensive consideration while developing OBM.
We generalize the following summaries according to the analysis results of this empirical research:
1.Firm size exist limitation on firm’s development and operation of OBM.
2.The characteristics of firm’s business model are the potential factors that influence the operation of firm’s OBM.
3.The ratio of industrial brand could be regarded as an index for the performance of brand.
|Appears in Collections:||[產業經濟學系暨研究所] 學位論文|
Files in This Item:
All items in 機構典藏 are protected by copyright, with all rights reserved.