而在現今位居領導地位的精品集團LVMH，其過去發展所立下的基礎、對於全球化市場重要性的敏感領略以及更為積極迅速的併購策略等，許多方面都具有代表性，並且創造出豐厚的營收與效益。因此，本文以LVMH集團作為個案研究。 The effect on politics and economy is very wide and deep during the process of globalization. The culture is also affected. The most obvious effect in the world is on economic activities, including clothing, jewelry, eating, and leisure. They are very important in our lives. One industry, called the luxury industry, is developing quickly in terms of high quality and high prices. Most of this industry’s customers are at the top of the economic pyramid, so the economic value is considerable.
The luxury industry is almost synonymous to the fashion industry today. Therefore, it is an addition to the value of the luxury industry and also a type of artistic thinking. Designers are able to express themselves through these luxury items. Fashion is an art at all levels, such as music, movies, and other entertainment. All kinds of creative activities and management of market behavior are close to the fashion industry. While we are tasting the beauty of luxury, we also can find out the spirit of "Luxury brand" value.
In the luxury fashion industry, the most representative group is LVMH (LVMH Moet Hennessy Louis Vuitton). They are the largest luxury group and own a number of high quality brands. Their revenue and benefits are amazing. In this paper, we will do a case study for this amazing group.