Chinese government began to focus on the development of ACG industry in 2004. Although the output value of ACG industry in China reached 47.084 billion RMB in 2010, there are still many developing problems. These problems can be classified into three kinds. The first kind of problems is about industry environment, including incompletion of industry chain, companies’ difficulty in financing, lack of professional producers, and lack of communicating media. The second kind of problems is about creative environment, including people’s traditional prejudice against ACG works, companies’ lack of understanding of target audience, consumers’ preference for foreign ACG works, and companies’ focusing on products’ quantity instead of quality. The third kind of problems is about government’s policies, including less protection for intellectual property, government’s uncertain role in ACG industry, and disregard of doujin authors in China.
China can learn experiences from America, Japan and Korea. America’s ACG industry focuses on 3D animation, comic books and related derivative products. American government didn’t give directly support to ACG companies. Japan develops a complete ACG (N) industry chain that can easily promote their imaginative ACG works. Japanese government pays attention to developing better composing situation, but hasn’t given directly support to ACG companies. Different from America and Japan, Korea’s online games producers are the market leaders of Korea’s ACG industry, and use OSMU effect to promote ACG works. Korean government gives many supports to ACG companies and establishes many supporting policies.
The strategies of China’s development of ACG industry can be concluded as below. Chinese government should assure itself of its role in ACG industry, help local ACG works spreading internationally, and enact laws on the protection of intellectual property, SMEs and doujin authors’ right. Besides, government also has to build complete rating system and loosen the limitation of freedom of speech. As for ACG companies in China, they should develop comic book industry as leading industry, use “production committee” method or similar methods for financing, and discovering talented doujin authors. Furthermore, companies should pay more attention to design and produce derivative products.