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    Title: 台灣銀行業在中國的競爭與合作兼論兩岸貨幣清算機制的影響
    Other Titles: Taiwan's banking competition and cooperation in China and influence by the cross-strait currency settlement mechanism
    臺灣銀行業在中國的競爭與合作兼論兩岸貨幣清算機制的影響
    Authors: 朱天豪;Chu, Tien-Hao
    Contributors: 淡江大學中國大陸研究所碩士班
    郭建中;Guo, Jian-jong
    Keywords: 台灣銀行業;中國大陸銀行業;兩岸貨幣清算機制;SWOT分析;Taiwan's banking;Mainland China's banking;Cross-strait currency settlement mechanism;SWOT Analysis
    Date: 2013
    Issue Date: 2014-01-23 13:19:53 (UTC+8)
    Abstract: 從《MOU》及《ECFA》,循序漸進的經濟貿易協議簽訂,到2013年2月簽訂的《海峽兩岸貨幣清算合作備忘錄》,歷經近五年的時間,台資銀行已經順利登陸。對在大陸台商而言,台資銀行的登陸可以視為資金來源的另一選擇,可改善大陸台商籌資困難的情形。
    本研究以台資銀行在大陸與當地銀行的競爭與合作為討論的主軸並觀察《海峽兩岸貨幣清算合作協議》的簽訂對台資銀行開拓中國大陸市場及銀行業務發展的影響,針對「機制」生效後,台資銀行主要經營策略及造成的影響進行討論,並研究兩岸銀行業的特性以及背景分析。
    由於兩岸政治經濟體制不相同,台資銀行業赴大陸設立分行將面臨著如何的機遇與挑戰,乃是一個未知數,針對此問題,本研究將首先對台資銀行業進行一個深入的研究,內容包括;兩岸經貿投資的歷史、兩岸金融業務往來的歷史、台灣銀行業的現狀,此後,將跨國銀行理論及追隨客戶理論和兩岸金融業的實際情況相互結合,運用S.W.O.T分析和麥克‧波特五力模型分析法,分析台資銀行進入大陸金融市場發展後會面臨哪些機遇及挑戰,並且將台資銀行業置身於大陸金融市場環境下,對其進行分析,並分別針對內外部優劣勢結合的四種情況做了戰略性的分析,最後為台資銀行到大陸經營模式提出短期、中期、長期的策略建議。
    The progressive economic trade agreement, from memorandum of understanding (MOU) and Economic Cooperation Framework Agreement (ECFA), to "cross-strait currency settlement memorandum of cooperation" signed on February 2013, had been nearly five years. For Taiwanese entrepreneurs in China, it is regarded as an alternative for the capital resource which can ameliorate the difficulty to raise capitals.
    In this study, we analyze the competition and cooperation of Taiwanese Banks in China with local banks and observe the development and impact of Taiwanese Banks in China market and banking after "cross-strait currency settlement agreement" signed. We also discuss the main business strategy and the influences of Taiwanese Banks after the agreement signed, and research the background and the characteristics of the banking sector both of Taiwanses and Chinese bank.

    Because of the difference in the political and economic system, we have no idea about what opportunities and challenges the Taiwanese Banks will confront. To solve the problem, this study will have a thorough analysis of the bank industry in Taiwan, including the development history of financial industry in Taiwan; the history of Cross-strait investment; and financial business dealings and the current situation of the local bank industry in Taiwan. Thereafter, the theory of multinational banks and clients following theory and the actual situation of cross-strait financial sector combined with each other, and will found out what opportunities and challenges Taiwanese Banks will confront after entering China. And under the background of financial market of China, this study also makes use of the S.W.O.T analysis and Michael Porter''s Five Forces Model to strategically analyze the strengths and weakness in the inside and outside of Taiwanese Banks. At last, the study will propose suggestion in the short-term, mid-term and long term strategy for the Taiwanese banks on establishment offices and branches in China.
    Appears in Collections:[中國大陸研究所] 學位論文

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