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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/93617

    Title: 台灣銀行業在中國的競爭與合作兼論兩岸貨幣清算機制的影響
    Other Titles: Taiwan's banking competition and cooperation in China and influence by the cross-strait currency settlement mechanism
    Authors: 朱天豪;Chu, Tien-Hao
    Contributors: 淡江大學中國大陸研究所碩士班
    郭建中;Guo, Jian-jong
    Keywords: 台灣銀行業;中國大陸銀行業;兩岸貨幣清算機制;SWOT分析;Taiwan's banking;Mainland China's banking;Cross-strait currency settlement mechanism;SWOT Analysis
    Date: 2013
    Issue Date: 2014-01-23 13:19:53 (UTC+8)
    Abstract: 從《MOU》及《ECFA》,循序漸進的經濟貿易協議簽訂,到2013年2月簽訂的《海峽兩岸貨幣清算合作備忘錄》,歷經近五年的時間,台資銀行已經順利登陸。對在大陸台商而言,台資銀行的登陸可以視為資金來源的另一選擇,可改善大陸台商籌資困難的情形。
    The progressive economic trade agreement, from memorandum of understanding (MOU) and Economic Cooperation Framework Agreement (ECFA), to "cross-strait currency settlement memorandum of cooperation" signed on February 2013, had been nearly five years. For Taiwanese entrepreneurs in China, it is regarded as an alternative for the capital resource which can ameliorate the difficulty to raise capitals.
    In this study, we analyze the competition and cooperation of Taiwanese Banks in China with local banks and observe the development and impact of Taiwanese Banks in China market and banking after "cross-strait currency settlement agreement" signed. We also discuss the main business strategy and the influences of Taiwanese Banks after the agreement signed, and research the background and the characteristics of the banking sector both of Taiwanses and Chinese bank.

    Because of the difference in the political and economic system, we have no idea about what opportunities and challenges the Taiwanese Banks will confront. To solve the problem, this study will have a thorough analysis of the bank industry in Taiwan, including the development history of financial industry in Taiwan; the history of Cross-strait investment; and financial business dealings and the current situation of the local bank industry in Taiwan. Thereafter, the theory of multinational banks and clients following theory and the actual situation of cross-strait financial sector combined with each other, and will found out what opportunities and challenges Taiwanese Banks will confront after entering China. And under the background of financial market of China, this study also makes use of the S.W.O.T analysis and Michael Porter''s Five Forces Model to strategically analyze the strengths and weakness in the inside and outside of Taiwanese Banks. At last, the study will propose suggestion in the short-term, mid-term and long term strategy for the Taiwanese banks on establishment offices and branches in China.
    Appears in Collections:[中國大陸研究所] 學位論文

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