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    Title: 日本電子基板產業的海外直接投資策略與競爭優勢研究 : 以Ibiden為例
    Other Titles: Analysis of Japan PCB industry's outward foreign direct investment and competitive advantage : a case study of IBIDEN
    Authors: 陳大維;Chen, Ta-Wei
    Contributors: 淡江大學亞洲研究所碩士在職專班
    任耀庭;Jen, Eau-Tin
    Keywords: 海外直接投資;折衷典範;競爭優勢;FDI;Eclectic Paradigm;Competitive Advantage;折衷理論;競爭優位
    Date: 2013
    Issue Date: 2014-01-23 13:11:30 (UTC+8)
    Abstract: 海外直接投資自從十九世紀李嘉圖提出比較利益理論後,依循比較優勢的思路的相關理論模型發展可說是相當充分。其中Dunning整合傳統國際貿易理論、產業組織和產業經濟相關海外直接投資理論,提出的『折衷典範』說明企業的投資行為及種種有關對外投資的理論模式 , 係屬一較完整且系統化的海外投資理論。
    日本在1991年後歷經失落的十年,造成到今日經濟仍然不振,但日本電子基板產業及其代表性產業IBIDEN從 1990年代末期以來就長期位居全球電子基板產業產值之冠,其海外直接投資成功提升其競爭優勢的原因,主要可從以下兩個方向做探討。
    (1)善用分散性的海外生產據點區位優勢以創造價格領導優勢
    (2)成功轉移獨特競爭力至海外生產據點
    日本電子基板產業將自身累積50年以上產業經驗,轉化成卓越的生產效率、令人信賴的品質、創新研發與快速顧客回應能力,廣泛複製於亞洲地區,讓競爭優勢得到擴散加成的效果。
    電子基板產業可說是所有電子產品的火車頭,加強台灣電子基板產業的競爭力,除了可促進國內就業機會促進經濟成長外,舉凡國防上使用的武器,政府機關中使用的電腦,為了性能與保密的考量,保有本國企業具有自製電子基板的工廠與技術力也是相當重要。本論文便以此為出發點,希望藉由分析日本電子產業以期讓台灣的電子基板產業在做國際擴張時得以借鏡與參考。
    Recent“comparative advantage”business models have been developed adequately, resulted from David Ricardo, who validated the“comparative advantage” theory of FDI, since 19th century.Among many theories, Dunning’s“Eclectic Paradigm“ is organized traditional International Trade theory, and Industry Organization relative FDI theories, which is a systematized theory for FDI theory.
    Japan is suffered economic depression from“Lost Decades”since 1991, however, Japanese PCB industry has been taken a leading position in world wild since 1990’s end.IBIDEN is the one of most successfully company which results in following two primary directions:
    1.Make good use of the “disperstiveness”overseas facilities advantages, taking price leadership.
    2.Successfully transferred“unique competitive”to overseas factory.
    The Japanese PCB industry accumulates oneself above 50 years the industrial experience transforms to remarkable production efficiency, makes the quality, the innovation research and development and the faster customer respond ability. The widespread duplication in the Asian area, lets the competitive advantage obtain the proliferation effect.
    The PCB industry could be said as a railway engine of all the electron products.To strengthens the competitive power of Taiwan PCB industry may promote the domestic employment opportunity, economy growth.For the performance and the security consideration, the national defense uses weapon, the governmental agency uses computer, holds our country enterprise to have the self-made PCB factory and the technical strength also is quite important.The present paper take this as a starting point, analyzing the Japan PCB industry to let Taiwan PCB industry be able profit by observing others and the reference when makes the international expansion.
    Appears in Collections:[亞洲研究所] 學位論文

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