關鍵字:高齡社會、照護保險制度、策略、行銷、Nichii學館 Japan has now entered a so-called ‘critically-aging society’ period. According to studies done by the Ministry of Internal Affairs and Communications, seniors account is 23.7% of the total population. This paper use Japan government released studies and statistics to understand the healthy and life of senior population. And besides classify the senior-oriented industry, also discuss it on marketing strategy. First, summarize long term care system , and choose Nichii Gakkan to do a case study. And analyze the marketing strategy of it. Because aging is a inescapable problem for developed countries. Not only government will present correspondence policy, company also take it as a business chance to develop new field. But if company may realize that how senior’s life going and how quick they change their thinking, company could get right way to enter the senior market.
