風景區社會心理承載量之研究-以野柳地質公園為例

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Title:	風景區社會心理承載量之研究-以野柳地質公園為例
Authors:	劉士仙;林銉珹
Contributors:	淡江大學運輸管理學系
Keywords:	社會心理承載量;判別分析;路徑分析;carrying capacity of crowding;discriminates analysis;path analysis
Date:	2013-12-05
Issue Date:	2013-12-11 12:28:55 (UTC+8)
Publisher:	中壢市：中華民國運輸學會
Abstract:	目前國內已有部份遊憩區開始限制遊客進入數量，然門檻值之訂定，各觀光遊憩區內部管理人員多依其經驗法則估算遊客管制數量，欠缺遊客意見之回饋；易造成制訂的門檻數值不符遊客之期望，間接地易導致遊客對景區服務品質產生負面之評價。本研究從遊客心理擁擠知覺層面探討風景區之社會心理承載量，利用情境式之問卷，導入分類分群概念的判別分析，以建立風景區總量管制之適切門檻值，最後再以路徑分析探討景區內各重要景點與全區之遊憩品質之關聯特性，推估社會心理承載量之遊客數量門檻，以提供未來風景區管理單位在採取總量管制門檻時之參考。 In recent years, carrying capacity control strategy, commonly used by domestic scenic spots, result in overwhelming disputations due to lack of customer response feedback mechanism and threshold control. The control made by experience usually away from normal public expectation yielding to deteriorate the service quality. Based on the perception of crowding, this study first ever introduces discriminates analysis to discuss the social carrying capacity of scenic areas. Furthermore, the influence factors and its cause-effect influences with social carrying capacity control management strategies are extensive discussed with path analysis for the reference of operation authorities.
Relation:	中華民國運輸學會102年年會暨學術論文國際研討會：提升美好生活之創新運輸服務，頁2027-2038
Appears in Collections:	[Graduate Institute & Department of Transportation Management] Proceeding

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