消費者金錢態度、知覺風險對投資型保險購買意願之研究

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Title:	消費者金錢態度、知覺風險對投資型保險購買意願之研究
Authors:	胡宜仁;張祐誠
Contributors:	淡江大學保險學系
Keywords:	金錢態度;知覺風險;投資型保險
Date:	2013-12
Issue Date:	2013-11-25 15:38:03 (UTC+8)
Publisher:	新北市：淡江大學保險學系
Abstract:	透過問卷調查結果分析消費者金錢態度、知覺風險對投資型保險購買之意願
Relation:	2013兩岸保險與危險管理學術研討會論文集
Appears in Collections:	[Graduate Institute & Department of Insurance Insurance] Proceeding

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