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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/93134

    Title: 消費者金錢態度、知覺風險對投資型保險購買意願之研究
    Authors: 胡宜仁;張祐誠
    Contributors: 淡江大學保險學系
    Keywords: 金錢態度;知覺風險;投資型保險
    Date: 2013-12
    Issue Date: 2013-11-25 15:38:03 (UTC+8)
    Publisher: 新北市:淡江大學保險學系
    Abstract: 透過問卷調查結果分析消費者金錢態度、知覺風險對投資型保險購買之意願
    Relation: 2013兩岸保險與危險管理學術研討會論文集
    Appears in Collections:[Graduate Institute & Department of Insurance Insurance] Proceeding

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