淡江大學機構典藏:Item 987654321/93095
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 62805/95882 (66%)
造访人次 : 3927277      在线人数 : 751
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/93095


    题名: Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives
    作者: Fang, Yu-Hui
    贡献者: 淡江大學會計系
    关键词: Affect-as-information theory;eWOM;eWOM adoption;online reviews;social networking sites;stimulus-organism-response (S-O-R) model;theory of curiosity
    日期: 2014-03
    上传时间: 2013-11-20 13:54:33 (UTC+8)
    出版者: Armonk: M.E. Sharpe, Inc.
    摘要: Social networking sites (SNSs) are one of the Web 2.0’s most utilized services, and the influential force of electronic word of mouth (eWOM) on SNSs deserves our unequivocal attention. This study aims to explore how users of SNSs adopt information embedded in eWOM reviews shared by other users. Using the stimulus-organism-response model and affect-as-information theory, we devised and tested a theoretical framework linking both a cognitive path and an affective path to approach eWOM adoption on SNSs. Two curiosity constructs—informational deprivation epistemic curiosity (D‑EC) and interest-type epistemic curiosity (I‑EC)—are regarded as moderators of the cognitive path and the affective path, respectively. Data collected from 445 respondents support all of our hypotheses. The results show that beyond the conventional cognitive path (cognitive stimuli and the credibility of eWOM), the affective path (affective stimuli and arousal) can also contribute to eWOM adoption. We also find that SNS users focus on different stimuli of SNSs, depending on their levels of D‑EC and I‑EC. Our findings provide new perspectives to SNS designers and users on how to manage eWOM reviews on SNSs.
    關聯: International Journal of Electronic Commerce 18(3), pp.67-102
    DOI: 10.2753/JEC1086-4415180303
    显示于类别:[會計學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML92检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈