From entrepreneur to big player: A case study of a software company in Taiwan

doi:10.4018/jsita.2013040102

機構典藏 > College of Business and Management > Graduate Institute & Department of Information Management > Journal Article > Item 987654321/92661

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/92661

Title:	From entrepreneur to big player: A case study of a software company in Taiwan
Authors:	Shaw, Ruey-Shiang;Shih, Sheng-Pao;Fu, Ta-Yu;Tsai, Chia-Wen
Contributors:	淡江大學資訊管理學系
Keywords:	Business Model;Case Study;Product Differentiation Strategy;Small- and Medium-Sized Businesses;Software Industry
Date:	2013-04
Issue Date:	2013-10-21 21:00:55 (UTC+8)
Publisher:	Hershey: I G I Global
Abstract:	The software industry faces drastic changes in technology and business operations. The research structure of this study is based on the business model for software industries proposed by Rajala in 2003. The researcher employed an ex post facto research design to conduct a case study of the Galaxy Software Service Co., a company that is representative of the software industry in Taiwan. The main research goal of this study is to explore how this particular company developed into a large software company in the Taiwanese software sector, which is characterized by a prevalence of small- and medium-sized businesses, over a period of 25 years. This study employs a case study design and relies on in-depth participation and interviews to acquire a complete data set of the company’s internal operations. The evolution of the business model from the company’s inception until the present day has been divided into four phases: the entrepreneur phase, the growth phase, the stable phase, and the innovative breakthrough phase. The company developed into a major player in the software industry for 3 reasons: it has always insisted on a product differentiation strategy based on the sole reliance on software products, it started out as a software products dealer and gradually developed its own research and development capability, and it built a large-scale project management capability and received CMMI certification. These factors make the company stand out from other System Integrated businesses in the Taiwanese software sector offering both hardware and software products.
Relation:	International Journal of Strategic Information Technology and Applications 4(2), pp.21-34
DOI:	10.4018/jsita.2013040102
Appears in Collections:	[Graduate Institute & Department of Information Management] Journal Article

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	274	View/Open

Loading...