淡江大學機構典藏:Item 987654321/92637
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    题名: An examination of key factors influencing bancassurance success – Taiwan and mainland China evidence
    作者: Fan, Chiang Ku;Cheng, Chen-Liang
    贡献者: 淡江大學保險學系
    关键词: bancassurance;analytical hierarchy process;Delphi study;key factor;importance–performance analysis
    日期: 2011
    上传时间: 2013-10-21 14:46:58 (UTC+8)
    摘要: The aims of this paper are first, a search for the key factors that influence bancassurance operation in Taiwan and mainland China; second, explore the weight of each key success (critical) factor (KSF); and third, identify performance gaps typically measured as performance minus KSFs. This study adopts the analytical hierarchy process to construct a framework of KSFs of bancassurance. Then, the importance–performance analysis is applied to identify the performance of each KSF for bancassurance. The findings mean that the strategy maker can identify the weakness and strength of their bancassurance strategy, and allocate their resources accordingly.
    關聯: The Service Industries Journal 31(11), pp.1887-1902
    DOI: 10.1080/02642069.2010.503888
    显示于类别:[風險管理與保險學系] 期刊論文

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