淡江大學機構典藏:Item 987654321/92634
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    題名: A Comparison of Bancassurance and Traditional Insurer Sales Channels
    作者: Chang, Pang-Ru;Peng, Jin-Lung;Fan, Chiang Ku
    貢獻者: 淡江大學保險學系
    關鍵詞: bancassuranceefficiencydata;envelopment;analysis
    日期: 2011-01
    上傳時間: 2013-10-21 14:38:27 (UTC+8)
    出版者: Basingstoke: Palgrave Macmillan Ltd.
    摘要: Although various sales channels exist for insurance products, no existing research compares their sales efficiency. This study offers a comparison of bancassurance and traditional sales channels in Taiwan. Using a data envelopment analysis approach, this study first computes the efficiencies of bancassurance and traditional sales channels separately. The efficiency score of the traditional sales channel is significantly higher than that of a comparable bancassurance channel. Furthermore, the efficiency relationship between the bancassurance and the traditional sales channels is independent. These findings have significant implications for the insurance industry and ongoing research in this field.
    關聯: The Geneva Papers on Risk and Insurance 36(1), pp.76-93
    DOI: 10.1057/gpp.2010.34
    顯示於類別:[風險管理與保險學系] 期刊論文

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