A Comparison of Bancassurance and Traditional Insurer Sales Channels

機構典藏 > College of Business and Management > Graduate Institute & Department of Insurance Insurance > Journal Article > Item 987654321/92634

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/92634

Title:	A Comparison of Bancassurance and Traditional Insurer Sales Channels
Authors:	Chang, Pang-Ru;Peng, Jin-Lung;Fan, Chiang Ku
Contributors:	淡江大學保險學系
Keywords:	bancassuranceefficiencydata;envelopment;analysis
Date:	2011-01
Issue Date:	2013-10-21 14:38:27 (UTC+8)
Publisher:	Basingstoke: Palgrave Macmillan Ltd.
Abstract:	Although various sales channels exist for insurance products, no existing research compares their sales efficiency. This study offers a comparison of bancassurance and traditional sales channels in Taiwan. Using a data envelopment analysis approach, this study first computes the efficiencies of bancassurance and traditional sales channels separately. The efficiency score of the traditional sales channel is significantly higher than that of a comparable bancassurance channel. Furthermore, the efficiency relationship between the bancassurance and the traditional sales channels is independent. These findings have significant implications for the insurance industry and ongoing research in this field.
Relation:	The Geneva Papers on Risk and Insurance 36(1), pp.76-93
DOI:	10.1057/gpp.2010.34
Appears in Collections:	[Graduate Institute & Department of Insurance Insurance] Journal Article

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