The e-Commerce Model of Health Websites: An Integration of Technological and Social Psychological Perspectives

doi:10.6188/JEB.2011.13(2).10

機構典藏 > College of Business and Management > Graduate Institute & Department of Industrial Economics > Journal Article > Item 987654321/92632

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/92632

Title:	The e-Commerce Model of Health Websites: An Integration of Technological and Social Psychological Perspectives
Other Titles:	健康資訊網站之電子商務模式－整合技術與社會心理觀點
Authors:	Tsai, Chung-Hung;Wu, Wen-Ping;Yang, Tsau-Tang
Contributors:	淡江大學產業經濟學系
Keywords:	網站品質;知覺利益;知覺互動;知覺信任;電子商務;Web quality;Perceived benefit;Perceived interactivity;Perceived trust;E-commerce
Date:	2011-06-01
Issue Date:	2013-10-21 14:31:44 (UTC+8)
Publisher:	桃園縣：中華企業資源規劃學會
Abstract:	Health websites have emerged as one of the most popular e-commerce applications in Taiwan recently. However, there are still limited studies simultaneously considering the influence of technological and psychological factors on health websites’ outcomes. The study integrates technological factors (web quality: system quality, information quality, and service quality), social psychological factors (perceived benefit, perceived interactivity and perceived trust) and web outcomes (web usage, web satisfaction, and web loyalty) to explore the e-commerce model of health websites. A survey of 1076 users of health websites was conducted to validate the proposed model. The findings show that technological factors have all significantly positive effects on social psychological factors. This study also confirms that social psychological factors are important mediators between technological factors and web outcomes. Meanwhile, with regard to the interrelationship among the three social psychological factors, perceived interactivity influences significantly perceived benefit and perceived trust. Furthermore, web quality, followed by perceived interactivity and web satisfaction in order, has the strongest total effects on web loyalty relative to the other factors. Finally, web quality, followed by perceived interactivity and perceived benefit in order, has the strongest total effects on web satisfaction and usage. This study provides important implications that technological and social psychological aspects of health websites should be simultaneously reinforced by hospitals to achieve better health websites’ outcomes.
Relation:	電子商務學報=Journal of E-Business 13(2), pp.465-490
DOI:	10.6188/JEB.2011.13(2).10
Appears in Collections:	[Graduate Institute & Department of Industrial Economics] Journal Article

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