經由以宜蘭地區核心內涵符合創意生活產業定義之5家休閒農場的實證結果顯示：在核心知識部份，產官學面與遊客面均重視事業經營合理性因素。在深度體驗部份，產官學面認為最重要為教育體驗，遊客面則最重視跳脫現實的體驗。在高質美感部份，產官學面認為遊客至休閒農場獲得之獨特價值感受較為重要，遊客面則認為產品與包裝的美感設計是為重要因素。在服務行銷部份，產官學面認為互動行銷最重要，遊客面則認為外部行銷才是最重要。 There are 13 industries under our culture creativity industry that is one of the promotion policies in Taiwan. In this paper, it will focus on exploring the key factors of competitiveness for the leisure farms under the creative life industries. The research data is divided into two parts. The first part is to collect the opinions of factor priority from 15 experts who come from industry, official and university, and the AHP method is hired to compare their opinions. The second part is to use the questionnaires to survey the leisure farms' tourist. The data will be analyzed by the way of SEM and Ridit method. Finally, both parts of analysis are compared to find out key factors and evaluation indices of competitiveness in the creative life content.The empirical results show that (1) both the experts and tourists pay much attention to the responsibility of the company management in the core-knowledge dimension; (2) the experts consider that the education experiences is the most important factor in the deep experience dimension, yet the tourists emphasize the escapist experience; (3) the experts believe the unique feeling from each farm is a significant factor in the high-quality esthetic sense dimension, but the tourists consider the manufacture design side; (4) the experts deem that the interactive marketing is the most important factor in the service marketing dimension, but the tourists regard for the external marketing.