Prediction of members’ repurchase rates with time weight function

淡江大學機構典藏 > 工學院 > 資訊工程學系暨研究所 > 期刊論文 > Item 987654321/92489

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题名:	Prediction of members’ repurchase rates with time weight function
作者:	Chen, Chun-Hao;Chiang, Rui-Dong;Wong, Yi-Hsin;Chu, Huan-Chen
贡献者:	淡江大學資訊工程學系
关键词:	CRM customer profile;Time function;Concept drift;Repurchase rate prediction
日期:	2013-09-01
上传时间:	2013-10-16 15:00:09 (UTC+8)
出版者:	Heidelberg: Springer
摘要:	Customer relationship management (CRM) leverages historical users’ behaviors to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. In this study, we are expected to predict the repurchase rates for the registered members at the specific category of e-shop. However, customers’ preferences change over time. To capture the preference drifts of the members, we propose a novel and simple time function to increase/decrease the weight of the old data in evaluating various members’ past behaviors. Then, we construct a repurchase index with time factor (RIT) model to effectively predict repurchase rates. The marketers of e-shop can thus target the members with high repurchase rates. Experimental results with a real dataset have demonstrated that this RIT model can be practically implemented and provide satisfactory results.
關聯:	Soft Computing 17(9), pp.1711-1723
DOI:	10.1007/s00500-013-0987-9
显示于类别:	[資訊工程學系暨研究所] 期刊論文

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